Retailer Campaigns

Books-A-Million is teaming up with the nation’s largest children’s literacy organizations on a campaign that is sure to appeal to its core customers.

Through Sept. 19, customers at Books-A-Million can make a donation to Reading Is Fundamental. No purchase is necessary to donate, and contributions can be made at all Books-A-Million locations. Customers will receive an exclusive bookmark stating that they donated to Reading Is Fundamental.

Toys “R” Us and Kohl’s are among the first retailers to announce their holiday hiring plans this year, and the numbers are more or less the same as last year for both companies.

Toys “R” Us plans to hire 40,000 employees at its stores and distribution centers throughout the country (about 5,000 less than last year). The retailer also plans to allow seasonal workers the opportunity to take on significantly more hours than in previous years, while also continuing to provide extra hours to current employees.

The Sports Authority is teaming up with Under Armour and MapMyFitness on a new fitness rewards program.

The retailer says rewards members soon will be able to earn retail rewards for completing activities within the MapMyFitness app.

The Sports Authority is teaming up with Under Armour and  MapMyFitness on a ground-breaking new fitness rewards program.

The retailer says rewards members soon will be able to earn retail rewards for completing activities within the MapMyFitness app.

Arts and crafts chain Hobby Lobby is embarking on a mission to give away millions of Christmas gifts to chidren in need this holiday season, a mission that will likely appeal to many consumers in its target market.

The retailer announced is partnering with the world's largest Christmas project of its kind, Operation Christmas Child, which is a project of Samaritan's Purse, an international Christian relief and evangelism organization headed by Franklin Graham.

Chicago -- General Growth Properties has launched a Fall Fashion Guide, available online and accessible to its mall shoppers around the country.

Visual marketing platform provider Olapic, which turns consumer-generated photos and videos into brand assets for use in marketing, is teaming up with a major social network.

Olapic is now part of the Facebook Marketing Partner Program.