Retailer Campaigns

Commerce, Calif. -- Smart & Final launched a new branding campaign, which will place the ampersand ("&") -- already in the 144-year old company's name -- front and center to showcase the company's relationship with both its customers and the communities it serves.

Smart & Final is launching a new marketing blitz that puts its use of punctuation front and center.

The rollout will include print, radio, television and outdoor advertising in select markets and digital outreach now through July 3. The new campaign aims to tell the story of what the value-oriented food and staples retailer has become through its growth initiatives and will highlight the company's heritage.

San Francisco - Retailers in the U.S. including Dunkin’ Donuts, Fandango, Sundance Catalog and Williams-Sonoma will now offer Visa Checkout, the online checkout service from Visa Inc. In addition, Pizza Hut, Ticketek and Bonds will offer Visa Checkout in Australia; and Indigo, Roots, Running Room and Simons will offer the service in Canada.

Washington, D.C. – Summertime is almost here, and consumers are planning to give the easy and convenient present of a gift card. More than 70% of shoppers will be giving gift cards this spring and summer during the assortment of gift-giving holidays that are approaching, including graduations, Father’s Day, and weddings.

New research from the Retail Gift Card Association (RGCA) also confirms that the gifts remain popular with recipients as well, with 95% of consumers hoping to receive gift cards this spring and summer season.

Valhalla, N.Y. – Footwear brand Candie’s Inc., which is exclusively sold through Kohl’s in the U.S., is reportedly focusing on Instagram as a key platform for its spring/summer marketing campaign. According to MediaPost, Candies will post images of fashion blogger Shea Marie on Instagram.

Canton, Mass. – Dunkin’ Donuts is recruiting franchisees to develop an estimated 10-plus new Dunkin' Donuts restaurants throughout Mobile, Alabama, and Biloxi and Jackson, Mississippi. In addition, a number of existing operating restaurants may be available for purchase.

Camp Hill, Pa. - Rite Aid Corp. has launched a new integrated marketing campaign in support of its wellness+ loyalty program with the new Plenti coalition program from American Express. As a part of Plenti, The new campaign features a 30-second TV spot and includes direct mail, in-store signage, circular and multi-platform digital activation with six online videos, email, search, display, pre-roll and social media strategies.

A British charity has brought its highly successful fundraising event across the pond, with a lot of help from Walgreens.

By Gitte Amstrup Sandlykke, chief marketing Officer, Targit

The success or failure of any business in this crowded and complex marketplace comes down to whether business goals are met – maintaining customer loyalty is chief among them. However, many retailers are beginning to confuse loyalty with promotions, loyalty cards and awards, undermining brand equity rather than building stronger ties with their customers.

New York -- It’s no secret that the past winter took a heavy toll on retailers, with bitterly cold weather and snow storms keeping customers at home and sales down. But the snow also had a negative impact on retailers in other ways, as Kohl’s Corp. revealed Thursday on its quarterly conference with analysts.