Retailer Campaigns

New York -- Xcel Brands Inc., a brand management and development company, has appointed a veteran marketing executive of Target to the Xcel board of directors.

Francis is currently the chief global brand officer for DreamWorks Animation SKG. Prior to joining DreamWorks he was the founder and CEO of Farview Associates, a brand development agency focused on the creation of new brands and the support of established global brands.

Staples is empowering students to "Make Innovation Happen” with a new program that promotes research, collaboration and entrepreneurial thinking.

The retailer's Designed by Students program will allow students from two middle schools, MS88 in Brooklyn, N.Y., and Ron Clark Academy in Atlanta, Ga., to participate in a curriculum to foster creative thinking and teach students about designing innovative products. The program provides an original, educational experience to students. Staples is donating $50,000 to both schools as part of the program.

As more retailers look to offer curated merchandise to shoppers, Lands' End has launched a new microsite allowing customers to shop products selected by "guest editors".

Vera Bradley Inc. has hired an executive with the Fossil Group to be its new chief marketing officer.

Vera Bradley announced that Theresa Palermo has been named CMO and will join the company on June 22. 

The struggling Justice brand and the West Coast port dispute held back Ascena Retail Group Inc. in the third quarter as the company awaits its acquisition of Ann Inc. to close later in 2015.

Dodgeville, Wis. -- Lands' End has launched a new microsite on its website that will allow customers to shop stylized product from key assortments of men, women, and kids. Zanna Roberts Rassi, senior fashion editor for Marie Claire and longtime fashion stylist, has been named as the first guest editor to curate five summer collections of her Lands' End favorites.

As more retailers increase their sponsorship of gay pride events, Macy's is investing in LGBTQ Pride Month with an exclusive offering of in-store events, parades, commemorative advertising and promotions.

Columbus, Ohio – Big Lots Inc. beat Wall Street predictions for profit and revenue with a solid performance in the first quarter of fiscal 2015. Improved gross margin helped Big Lots increase net income by a factor of roughly 10, to $32.21 million from $3.35 million the same period a year earlier.

Net sales slipped 0.1%, staying at roughly $1.28 billion. A reduction in stores offset same-store sales growth of 1.6%.

Outdoor specialty retailer Gander Mountain remains on a path for national expansion with its recently opened store in El Paso giving the operator of 160 units its westernmost presence.

Most of St. Paul, Minn.-based Gander Mountain’s stores are concentrated in the upper Midwest and Mid-Atlantic state, but recent years have seen a steady incursion into new markets in the south and West. Prior to the opening of the 61,000-sq.-ft. El Paso location on May 26, Gander Mountain’s westernmost market was Denver where it operates two stores.

Kohl’s is backing up its commitment to families by sponsoring a museum promotion called Thank You Thursday in Milwaukee.

The retailer will be offering free general admission to the Museum Public Museum on the first Thursday of every month. Kohl’s Thank You Thursday marks the first time ever free general admission has been regularly provided to the public and will kick off on June 4.