Retailer Campaigns

Pet lovers can now feed their own pets a wholesome meal and serve one up to a pet in need at PetSmart.

The retailer has launched a new natural pet food line called Good Natured. But the natural formulation of the food is not the only special feature of this new brand: It also has a charity component. For every bag of food purchased, PetSmart will donate a meal to a pet in need through PetSmart Charities or PetSmart Charities Canada.

Maryland-based specialty retailer Smyth Jewelers and jewelry designer Uneek Fine Jewelry have installed the world’s largest engagement ring outside Smyth’s store in Timonium, Maryland.

The ring stands 17 ft. tall and measures 14 ft. wide. It is modeled after a Uneek Jewelry design and took over a year to fabricate and install. (To see a video, click here.)

Online beauty and grooming retailer Birchbox is moving into product development as the company launches its own brand of beauty products.

Toys"R"Us is looking to make the holidays a lot merrier for the 15.5 million children living in poverty in the United States.

The retailer has launched its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Dec. 6, customers can spread holiday joy to children living in poverty by donating new, unwrapped toys at any Toys"R"Us or Babies"R"Us store across the country and online.

Food Lion has rolled out its “Easy Fresh and Affordable” branding campaign to its 162 stores in the Raleigh, North Carolina market. The $250 million initiative included full store remodels, price investments and training of associates.

Top marketers at Neiman Marcus and Home depot were among a group of marketing executives recognized by the CMO Club this week.

The CMO Club, established to celebrate the marketing industry's brightest leaders and to provide a forum to share their successes with other CMOs, determined four winners in various categories.

PayPal is helping U.S. customers and retailers with a new shipping perk.

The payment services platform is expanding Return Shipping on Us, a service that refunds return shipping costs to consumers on eligible online purchases, to the U.S.