Retailer Campaigns

Somerville, Mass. – Almost all (91%) of marketers either use or intend to use personalization for online customer interactions within the next year. According to a new survey from real-time personalization provider Evergage, nearly one in two marketers surveyed (49%) intends to increase their budgets for personalization in the year ahead, with 80% planning to increase them significantly (by more than 10%).

Foot Locker is teaming up with ASICS on a creative campaign that tells the life story of runners on film.

The "Real Lives. Real Runners." campaign will provide a platform for runners to capture and share their stories. Building on the successful 2014 "All Runners Welcome" campaign from Foot Locker and ASICS, "Real Lives. Real Runners." invites filmmakers to identify authentic runners and document in a short film why they run and how running impacts their lives.

Coca-Cola wants U.S. consumers to “Reach Up” to support the 2015 Special Olympics in Los Angeles.

The company has assembled a star-studded team to record a song for the games called “Reach Up,” which will be featured on Coke's social media channels. The song features rock band O.A.R., recording artist Cody Simpson, Breanna Bogucki, a singer and decorated Special Olympics athlete from Illinois who has Autism, and Madison Tevlin, a young Canadian woman with Down syndrome who became a viral sensation earlier this year.

Dr Pepper is targeting Hispanic millennials through a creative marketing partnership with the 2015 Premios Juventud VIP Tour. 

The PJ VIP Tour, which paves the way to the 2015 Premios Juventud Awards Show airing on the Univision Network on July 16, will make stops in Miami, Los Angeles, San Jose, Houston, and will finish in Chicago and give Dr Pepper a special opportunity to tap into the Latino youth market.

Simon Property Group is giving shoppers a reason to come to that mall that doesn’t involve shopping.

The company is teaming up with Refinery29 to transform mall shopping into a summer festival experience with fashion "stages," beauty bars, and live musical performances. Style Festival takes inspiration from the music festival culture that has become a millennial rite of passage.

Just ahead of Dad’s big day on Sunday, Macy’s is promoting its Father’s Day offerings by encouraging shoppers to use its appointment service to find the perfect gift for Dad.

Retailers with Pepsi on their shelves will be happy to know that the brand is putting out all the stops to entice shoppers to make Pepsi products part of their summer.

The beverage company is embarking on a summer marketing campaign that promises to deliver one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations.

Lumber Liquidators former chief merchandising officer William Schlegel is the latest casualty of an ongoing management overhaul by company founder and Chairman Tom Sullivan that also claimed the jobs of the CEO and CFO.

Sullivan continues to clean house at the company he founded 20 years ago after a damning report by 60 Minutes raised concerns about the company’s product sourcing practices and allegations of circumventing federal laws.

Debra Berman, former chief marketing office of J.C. Penney, is joining Yahoo in the new position of senior VP of consumer marketing, effective July 6.

"In this newly created role Debra will oversee product marketing, help drive audience engagement and lead consumer brand strategy," Yahoo chief marketing officer Kathy Savitt wrote in a company blog post on Friday.     

The TPN division of global marketing and corporate communications giant Omnicon has worked with Walmart and its supplier community for more than 10 years and now that it has a physical presence in Northwest Arkansas the retail marketing agency is ready for some serious growth.

TPN, which stand for The Promotion Network, is part of Omnicon’s Diversified Agency Services division. TPN recently open an office in Bentonville and tapped John Meyer to lead the organization which is part of TPN’s 300 person organization with nine offices nationwide.