Retailer Campaigns

Amazon.com now allows sellers to promote products with keyword targeted ads and cloud-based e-commerce solutions provider ChannelAdvisor is ready to help sellers take advantage of the sponsored products feature.

ChannelAdvisor Corp. announced its support Monday for Amazon’s Advertising API (application programming interface), becoming the first e-commerce solution provider to offer this support.

Placing ads in tweets just got easier and more precise for retailers.

Shoppers are starting their holiday shopping earlier every year — and it's partially due to a perception that the deals aren't all that great anymore on Black Friday.

According to RetailMeNot’s annual holiday Shoppers Trend Report, only 10% of consumers believe that it is worth waiting until Black Friday for deals.

Brick-and-mortar sales metrics were below expectations in September, but not all was lost.

According to the September 2015 Retail Performance Pulse report from brick-and-mortar analytics firm RetailNext Inc., traffic declined at the lowest rate since January of this year.

Chattanooga, Tenn. -- CBL & Associates Properties and DreamWorks Animation are ringing in the holiday with the ultimate Santa experience at Oak Park Mall in Overland Park, Kansas City.

Troubled retailer Lumber Liquidators is reaching out to customers in a new and unusual way.

The company, which has experienced significant financial difficulty since 60 Minutes ran a report in March alleging dangerously high levels of formaldehyde in Chinese hardwood products it sells, is launching an online “Before and After” gallery.

Charlotte, N.C. -- EDENS announced that J.Crew Mercantile will be joining Park Road Shopping Center located in Charlotte, North Carolina. This location will be the first in the Charlotte market and is expected to open in early 2016.

J.Crew launched J.Crew Mercantile earlier this year, featuring a collection of value-driven merchandise with the brand's classic signature style.

Naturalizer is looking to engage with its core shopper on an emotional level by launching a digital marketing campaign that focuses on how style transcends generations.

The Naturalizer brand plans to feature the special bond between mother and daughter in this omnichannel campaign, as seen through the Durso, Sambucini and Baker families. Each family has styled a different Naturalizer shoe – with mother and daughter adding their own twist.