Retailer Campaigns

Placing ads in tweets just got easier and more precise for retailers.

Brick-and-mortar sales metrics were below expectations in September, but not all was lost.

According to the September 2015 Retail Performance Pulse report from brick-and-mortar analytics firm RetailNext Inc., traffic declined at the lowest rate since January of this year.

Shoppers are starting their holiday shopping earlier every year — and it's partially due to a perception that the deals aren't all that great anymore on Black Friday.

According to RetailMeNot’s annual holiday Shoppers Trend Report, only 10% of consumers believe that it is worth waiting until Black Friday for deals.

Chattanooga, Tenn. -- CBL & Associates Properties and DreamWorks Animation are ringing in the holiday with the ultimate Santa experience at Oak Park Mall in Overland Park, Kansas City.

Charlotte, N.C. -- EDENS announced that J.Crew Mercantile will be joining Park Road Shopping Center located in Charlotte, North Carolina. This location will be the first in the Charlotte market and is expected to open in early 2016.

J.Crew launched J.Crew Mercantile earlier this year, featuring a collection of value-driven merchandise with the brand's classic signature style.

Troubled retailer Lumber Liquidators is reaching out to customers in a new and unusual way.

The company, which has experienced significant financial difficulty since 60 Minutes ran a report in March alleging dangerously high levels of formaldehyde in Chinese hardwood products it sells, is launching an online “Before and After” gallery.

Naturalizer is looking to engage with its core shopper on an emotional level by launching a digital marketing campaign that focuses on how style transcends generations.

The Naturalizer brand plans to feature the special bond between mother and daughter in this omnichannel campaign, as seen through the Durso, Sambucini and Baker families. Each family has styled a different Naturalizer shoe – with mother and daughter adding their own twist.

Staples is bucking the Black Thursday trend by making a statement, literally, about closing its stores on Thanksgiving Day in order to allow its customers, employees and their families to enjoy the holiday.

The retailer issued a statement on Thursday saying that despite being open on Thanksgiving Day the past two years, this year it says customers and employees should have the chance to stay home with family and friends. Stores will open at 6 a.m. on Black Friday.