Packaging

New York – Lane Bryant is launching its #ImNoAngel omnichannel spring campaign Monday, April 6. The #ImNoAngel campaign, conceptualized by creative agency- Laird+Partners, kicks off with a series of TV advertisements and photographs taken by photographer Cass Bird.

The comprehensive national advertising campaign will feature Bird's images and video across Lane Bryant's stores and social media channels, as well as on billboards, public transportation (including on buses and subways), television and in print.

Amazon is leveraging a hot trend in toys and education with a new online store focused on what is known as STEM.

The shop will feature a variety of toys and games that are focused on encouraging kids to develop science (S), technology (T), engineering (E) and/or math-related (M) skills.

Kleinfeld Hudson’s Bay, a luxurious 14,000-sq.-ft. bridal shop on the top floor of the Hudson’s Bay flagship and headquarters building in Toronto, took the top prize — Store of the Year — in the Association for Retail Environments 2015 Design Award.

Washington, D.C. -- The average person celebrating Easter this year will spend $140.62, slightly more than last year’s $137.46, according to the National Retail Federation’s Easter Spending Survey conducted by Prosper Insights & Analytics. Total spending for Easter is expected to reach $16.4 billion.

Build-A-Bear Workshop is hoping that its new Easter Collection will persuade shoppers to hop right in for a chance to buy one of the retailer’s new customizable holiday toys. 

Build-A-Bear’s new Easter line features an assortment of customizable furry friends with unique personalization options, from sounds to accessories.

PetSmart is hoping to lure more Martha Stewart fans to its stores with a new line of natural, Made-in-the-USA pet products.

The retailer already sells Martha Stewart pet products, but it is now launching the Martha Stewart Pets Treat Shop, a line of oven-baked natural dog treats sold only at PetSmart.

Seattle – Starbucks Corp. is publicly calling for better race relations and public discussion of racial issues in the U.S. The company took out full-page advertisements promoting better race relations in the New York Times and USA Today earlier this week, and also is encouraging employees and customers to participate in the effort.

Sports Authority is targeting a new segment of shoppers looking for “athleisure” wear with a new line of plus-size clothing.

The retailer says its new Aspire and Aline Design lines were created specifically for women looking for stylish, affordable and cross-functional yoga and outdoor apparel that can be worn with confidence. The full product assortment is now available exclusively at Sports Authority stores and online at sportsauthority.com.