Lane Bryant launches omnichannel spring campaign
New York – Lane Bryant is launching its #ImNoAngel omnichannel spring campaign Monday, April 6. The #ImNoAngel campaign, conceptualized by creative agency- Laird+Partners, kicks off with a series of TV advertisements and photographs taken by photographer Cass Bird.
The comprehensive national advertising campaign will feature Bird's images and video across Lane Bryant's stores and social media channels, as well as on billboards, public transportation (including on buses and subways), television and in print.
The #ImNoAngel hashtag lets consumers post selfies, using "#ImNoAngel" written in lipstick on a mirror, across the brand's social media channels as well as through their own personal channels.
"Our '#ImNoAngel' campaign is designed to empower all women to love every part of herself,” said Lane Bryant CEO and president Linda Heasley. “Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way."
