Build-A-Bear wants shoppers to build a bunny this Easter

Build-A-Bear Workshop is hoping that its new Easter Collection will persuade shoppers to hop right in for a chance to buy one of the retailer’s new customizable holiday toys.

Build-A-Bear’s new Easter line features an assortment of customizable furry friends with unique personalization options, from sounds to accessories.

"This year's Easter product assortment taps into our most successful offerings of the past plus more accessories and options for the season's iconic bunnies, chicks and lambs," said Jennifer Kretchmar, chief product and innovation officer, Build-A-Bear. "Easter is a season to celebrate family and tradition, and our personalization options give gift givers a chance to put a special touch on a memorable gift for their loved ones."

Build-A-Bear's bunnies — starring Bright Blooms Bunny, Chocolate Bunny and Marshmallow Bunny — are available fully accessorized or custom-made with a variety of accessories, such as miniatureEaster baskets, bouquets and even bunny ears headbands. These 16-inch furry friends start at $18 and can be further personalized with a Build-A-Sound message, which guests can record in-store or over the phone.

For something more compact, but just as cute for Easter baskets, the Build-A-Bear Buddies line has ready-made options for quick pick-up in-store or online. Starting at $10, customers can choose from the Rainbow Daisies Bunny; Pink, Purple, Blue or Yellow Spring Chick; or Lovey Lamb. The Buddies collection even has their own, specially sized clothing and accessories to fit their miniature scale, from "Hoppy Easter" T-shirts to Easter egg and bunny costumes.

For the first time, Build-A-Bear is also offering full-sized children's Easter baskets that can be embroidered with a child's name or special message for an extra personal touch. The children's baskets match the mini baskets for Easter furry friends to extend play fun and gifting options.

The entire collection is available both in stores and online through April 5.

St. Louis-based Build-A-Bear Workshop has 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and Denmark, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, and Mexico.