Packaging

Canada’s leading grocer has developed a novel idea that its supermarket competitors in the U.S. may want to think about using.

Loblaw has introduced Naturally Imperfect-labeled produce. The company describes the new line as the smaller, misshapen produce that still tastes great and is good for you. The produce will now be available at stores in Ontario and Quebec.

Shoppers interested in purchasing products from women-owned companies will find it easier to do so at Walmart with the introduction of a new logo and related promotional effort.

Amazon.com is appealing to early adopters with the launch of a new "store" called Amazon Exclusives.

The company has opened a new store called Amazon Exclusives, which aims to give consumers direct access to hot, innovative products from up-and-coming brands. For now, the store will focus on electronic accessories, toys, sporting equipment and some fashion items. It will also sell some products featured on the TV program Shark Tank.

Bentonville, Ark. -- Shoppers interested in purchasing products from women-owned companies will find it easier to do so at Walmart with the introduction of a new logo and related promotional effort. The new initiative launched March 11 will see a unique logo featured on retail packaging of products from women-owned businesses, available both in-store and online.

Retailers could soon be having to find space on the shelf for a new Lay’s chip as the brand continues its third year of crowd-sourced product development.

PepsiCo's Frito-Lay division has announced a last call for submissions in its search for the next great potato chip flavor as part of the Lay's "Do Us A Flavor" contest. Fans have until March 30 to submit flavor ideas for the chance to win a $1 million grand prize.

Saks and nine top fashion footwear designers offered their stunning interpretations of Cinderella’s slipper to generate in-store excitement at Saks’ flagship store.

Old Navy is turning to Yahoo and Tumblr with a new digital campaign directed at Millennials.

The campaign will highlight Old Navy’s newest apparel this spring, and feature tips from the brand’s style ambassadors, Emily Current and Meritt Elliott.

UPS still loves logistics, but a new marketing campaign from the company puts a finer point on the range of problem-solving abilities alluded to when UPS first asked, “What can Brown do for you?”

United Problem Solvers, the new brand positioning from UPS, is designed to communicate the company’s unique capabilities to solve problems for all customers, ranging from small businesses to the largest global enterprises.