Packaging

Salt Lake City - Overstock.com Inc. is launching a partnership with Give Back Box, a non-profit organization dedicated to facilitate charitable donations. Through the partnership, Overstock.com gives customers the ability to re-use the box in which their order arrived, along with Give Back Box's free shipping label, to ship used household items directly to non-profit organizations across the U.S.

Online retailer Overstock.com is launching a partnership with nonprofit Give Back Box to make donating used clothes easier for its customers.
 
Soon, customers who order products from Overstock.com will be able to use an enclosed Give Back Box shipping label to send their used clothes to nonprofits nationwide.
 

Hillshire Farm is introducing its Hillshire Farm Naturals line of lunchmeat ahead of the start of the school year.
 
The meats in the lineup are preservative-free and don’t contain any nitrates, nitrites, or any artificial coloring or flavors. The new variety will come in black re-sealable tubs, and include two varieties of turkey breast — slow roasted and smoked — as well as black forest and honey roasted ham.
 

Wayne, N.J. – Toys “R” Us is launching an omnichannel promotion called “C’mon Let’s Play” in partnership with advertising agency The Escape Pod and 'Action Movie Kid' YouTube channel creator Daniel Hashimoto. The campaign includes TV ads and in-cinema advertising.

Toys"R"Us is unveiling a new hashtag — #LetsPlay — for its latest ad campaign, which features traditional television spots. The retailer will also be leveraging Facebook, Twitter, Instagram and The Toys"R"Us YouTube Channel to share 'C'mon, Let's Play' content, including commercial clips, behind-the-scenes photos and video from the campaign shoot.

The strategy includes a cross-platform presence on desktop, mobile and tablet with premier placements on Hulu and Hulu Plus.

If you’ve ever wished you could have bacon on the go, then the Oscar Mayer Institute for the Advancement of Bacon (OMIFAB) has some good news for you.

Oscar Mayer has unveiled Bacon Jerky, available in two flavors — Bourbon Barbecue and Teriyaki Ginger — and packaged in an on-the-go bacon jerky pouch.

San Francisco – Specialty cosmetics retailer BareMinerals is opening a pop-up “Shade Shop” in the SoHo neighborhood of New York, Aug. 1 to Aug. 2. The assortment is merchandised by shade family – light, medium, tan, dark and deep – in a streamlined, easy-to-navigate environment.

The store will also feature a rotating color bar. Designed as a playground to test new concepts, BareMinerals will refresh the shop seasonally, with the first transformation taking place in November.

Under Armour has signed a multi-year partnership with Arizona Cardinals cornerback Patrick Peterson. As brand ambassador, Peterson will wear Under Armour cleats and clothes on the field and during training.
 

Global fitness brand Reebok is expanding its retail footprint in New York with a new 3,070-sq.-ft. FitHub in Union Square.

Reebok first unveiled the new retail store concept at a pilot location in New York’s 5th Ave., in 2012, and has since expanded throughout the city with locations in the Upper East Side; Paramus, N.J.; and White Plains, N.Y.

Dallas -- Dickey’s Barbecue Restaurant, Inc. has launched its first multimedia brand advertising campaign with the new company tagline, “We Speak Barbecue.” The new campaign uses both music and visuals and includes multiple 30-second national television spots, radio advertisements and a digital campaign.