Packaging

Irving, Texas – The Michaels Companies Inc. has launched online arts and crafts classes taught by instructors and industry experts through an exclusive partnership with Creativebug, a subscription-based provider of online DIY instruction. Accessible anytime, anywhere, the video classes provide the novice crafter with basic techniques, such as beginning calligraphy and paper crafting, while also teaching more advanced skills and projects.

New York -- Coach announced it will open its first Paris flagship, timed to coincide with the brand’s 75th anniversary. The store, located on the famed Rue Saint-Honoré, is expected to open this fall.

Las Vegas -- A giant “starburst ” a 14-ft.-diameter structure composed of 911 custom-cut Swarovski crystal spheres that put on a dazzling show at midnight, is the sparkling centerpiece of Las Vegas’ newest retail destination, Grand Bazaar Shops. The starburst, was created for — and towers above—the outdoor center’s new Swarovski store, whose exterior is composed of dozens of large, angular facets designed to make it resemble a cut crystal.

Ann Arbor, Mich. – Pizza retailer Domino’s, which recently shortened its name from “Domino’s Pizza,” is reportedly turning to social media to promote the name change and also locate out-of-date signs. According to the Chicago Sun-Times, Domino’s is encouraging consumers to upload photos of signs with the old Domino’s Pizza logo and name to Instagram using the hashtags #LogoInformants and #Sweeps.

New York -- Kohl’s is joining the army of retailers focusing on the high-margin beauty category by adding an upscale skin-care brand to its assortment.

Footwear giant Wolverine World Wide's new outlet store format brings together an assortment of Wolverine's diverse brands in an environment that reflects the company's heritage and dedication to craftsmanship. The design, by Wolverine's consumer direct, store development team in partnership with the Carlson Group, marries a factory/warehouse­inspired material palette with clean, modern forms and a simple, but highly flexible merchandising system.

Phoenix – PetSmart Inc. launched an omnichannel campaign around the joys and struggles of “pethood” – or pet parenthood, with a TV commercial during the Feb. 22 Academy Awards telecast. The campaign will include short films and ads shown on TV and online, and include print, digital and social media components.

Seattle - Starbucks has launched its Evenings Program in the U.K., offering a range of meals and shareable hot and cold snacks with premium wines and beers. The newly renovated Stansted Airport store in London, operated in partnership with SSP UK, is the first location to offer Starbucks Evenings, with plans to expand the program to additional stores.