Packaging

Salt Lake City – Break out the hairspray and acid-washed jeans, Overstock.com is launching a new omnichannel promotion with none other than Bret Michaels, frontman of legendary hair-metal headbangers Poison. The Overstock.com Mother's Day Spa Getaway with Bret Michaels sweepstakes provides an all-expenses-paid hotel and spa trip to Phoenix, where the winner and a guest will have dinner with Michaels.

LIDS is celebrating 20 years of retail innovation with the launch of a new headwear line that will take customers back to the 1990s.

Available at select stores throughout North America and on LIDS.com, the 20th Anniversary Platinum Collection will feature a selection of limited edition (1,995 units) fashion hats inspired by popular designs from the past 20 years. The first style in the series, the Flawless cap, was originally launched in 2003 as part of a collection inspired by recording star Fred Durst of the band Limp Bizkit.

Louisville, Ky. – Papa John’s wants to be sure customers know exactly what ingredients go into its pizzas. The quick-service chain is enhancing its social content with a series of Instagram and Vine videos about the ingredients it uses, accompanied by Twitter and Facebook content focusing on each ingredient category.

Distributed across Papa John’s social channels during the next seven weeks, the new content will highlight its core ingredients one-by-one — beginning with dough and ending with cheese.
 

Foot Locker introduced its first smartphone mobile app and a new series of “Shoemoji” emoticons that enable a new type of communication among smartphone users.

Corporate identities don’t get more generic than Brown Shoe Company which helps explain the shift to a new name but most customers won’t even notice.

St. Louis -- One of St. Louis’ oldest public companies and one of the nation’s most diverse footwear companies, Brown Shoe Company, is putting a new foot forward and changing its name to “Caleres,” a Latin word that means “passionate, to glow.” The Brown name, however, will live on in a new men’s footwear business called Brown Shoe Bootmakers that the company plans to launch in 2016.

An inventory build at Lowe’s in preparation for the launch of a new HGTV Home brand of paint was cited as the source of strong sales growth by paint supplier Sherwin Williams.

Spring is a popular time for painting and home improvement retailers typically promote the category extensively. Lowe’s looks to be ready for the season with a new brand launching called HGTV Home by Sherwin Williams.

For some retailers, earthtones are the color palette of today; for others, bright white sets merchandise off to perfection. Meet Brian Foster of Paint Folks as he discusses trends in paint colors and how his company offers more than just paint.