Packaging

CORTE MADERA, California — Restoration Hardware is going modern. The luxury home furnishings retailer is introducing a new store concept called RH Modern this fall. The company officially unveiled its new format in a video on its website.

RH introduced the concept on the same day that it posted first-quarter earnings and sales that topped analysts estimates and also boosted its annual guidance.

Staples has empowered young students to help create and design school products that solve real-life problems.

Through a unique initiative created by Staples Inc. called Designed by Students. kids have made: a colorful all-in-one writing instrument with interchangeable writing tips. A portable desk that lets students work anywhere. A floating locker shelf that maximizes and stylizes lockers.

San Jose, Calif. – The eBay Valet professional selling service will now accept high-end clothing in addition to shoes, handbags, electronics and other popular household items. eBay Valet provides features such as price estimates for potential buyers, taking professional pictures, and shipping.

eBay partnered with fashion blogger Garance Doré to officially debut the expansion of eBay Valet. Dore provided tips and tricks on what to sell and how to sell fashion items.

San Francisco – Summertime, and the living (and shopping) is easy. Williams-Sonoma Inc. is adhering to this summer ethic by partnering with Visa to launch a co-marketing campaign and four-part video series called “Time to Savor Summer.”  The video series, launched in support of the availability of the Visa Checkout online checkout service on the Williams-Sonoma e-commerce site, will be “shoppable” due to YouTube’s new shoppable video technology.

Staples is empowering students to "Make Innovation Happen” with a new program that promotes research, collaboration and entrepreneurial thinking.

The retailer's Designed by Students program will allow students from two middle schools, MS88 in Brooklyn, N.Y., and Ron Clark Academy in Atlanta, Ga., to participate in a curriculum to foster creative thinking and teach students about designing innovative products. The program provides an original, educational experience to students. Staples is donating $50,000 to both schools as part of the program.

As more retailers increase their sponsorship of gay pride events, Macy's is investing in LGBTQ Pride Month with an exclusive offering of in-store events, parades, commemorative advertising and promotions.

Minneapolis – Target Corp. is working with content discovery app Shazam to make print and TV ads shoppable through customer phones. The retailer is participating in the initial launch of Shazam’s new visual recognition functionality, which extends its mobile engagement platform allowing everything from packaged goods to print media and more are transformed from static images into dynamic pieces of content.

With the athleisure trend still generating big sales, Sports Authority has teamed up with Hanesbrands' Champion Athleticwear to launch Champion GEAR.

The new collection, available exclusively at Sports Authority locations nationwide and sportsauthority.com, is a premium line of performance and lifestyle apparel features seamless construction and quick-drying Champion Vapor Technology for comfortable, distraction-free workouts.