Packaging

New York -- Total Halloween sales are expected to grow 3% to total $7.29 billion in 2014, due to improving economic conditions and employment levels. According to a new study from market research firm IBISWorld Inc., costume sales are expected to rise 6% to $2.76 billion, spurred by more theme parties and social media photo sharing.  

Whole Foods Market is helping its shoppers make a choice between good, better and best when it comes to the level of growing practices they want to support when purchasing fruits, vegetables and flowers.

Food Lion partnered with its customers and Feeding America to help provide 1.5 million meals to families in need.  

Thanks to a program that began on September 17, each time a customer purchased the specially-marked apples Food Lion helped provide five meals to local food banks.

Procter & Gamble has introduced a new ad campaign for its Olay brand featuring Katie Holmes in which the actress encourages woman to be their best beautiful.

Created in partnership with Saatchi & Saatchi New York, Holmes encourages women around the world to be their best beautiful – in their lives and their skincare while featuring Regenerist and other Olay products.

Tea drinkers longing for a stronger wake-up brew and coffee drinkers wanting to add variety to their repertoire of caffeinated beverages now have options.

Oak Brook, Ill. -- McDonald’s USA will answer questions from customers through a multichannel effort called “Our Food. Your Questions.” The company invites people to submit their food questions via social media.    McDonald’s will respond with behind-the-scenes webisodes and other social content that provides facts on ingredients, how food is made and how it’s prepared in restaurants.    

Dallas -- EnTouch Controls awarded Corner Bakery Cafe the company’s annual Environmental Sustainability Award for its commitment to energy efficiency. The award is given to businesses that have made a significant positive impact on the environment.

eBay plans to leverage its latest global brand campaign, called “Shop the World,” to position itself at the forefront of shoppers’ minds during the holiday shopping season.

eBay’s brand advertising and marketing campaign, which debuts Oct. 13, aims to support sellers by engaging existing eBay users and attracting new ones.

SC Johnson plans to disclose product-specific fragrance ingredient information, thus expanding its ingredient disclosure efforts.

Beginning in spring 2015, consumers will have access to the main ingredients used to create the fragrances in SC Johnson products. SC Johnson chairman and CEO Fisk Johnson announced the initiative during his remarks at the American Oil Chemists' Society World Conference in Montreux, Switzerland, this week.

Hasbro has signed a global licensing agreement with Pez International to develop a My Little Pony-branded line of Pez dispensers, Pez dextrose fizzy candy and fizzy rolls.

Hasbro will begin rolling out the new line beginning in early 2015 in Germany, France and Austria followed by additional markets worldwide. The new dispensers and candy will be on display at Hasbro Booth #D020 at Brand Licensing Europe in Olympia, London, October 7-9.