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Packaging

  • Build-A-Bear targets shoppers who are mad for 'Minions'

    Build-A-Bear Workshop is aiming to leverage the popularity of "Minions" with a new, interactive and customizable plush toy collection.

  • Smart & Final launches new branding campaign

    Commerce, Calif. -- Smart & Final launched a new branding campaign, which will place the ampersand ("&") -- already in the 144-year old company's name -- front and center to showcase the company's relationship with both its customers and the communities it serves.

  • '&' marks the spot for Smart & Final campaign

    Smart & Final is launching a new marketing blitz that puts its use of punctuation front and center.

    The rollout will include print, radio, television and outdoor advertising in select markets and digital outreach now through July 3. The new campaign aims to tell the story of what the value-oriented food and staples retailer has become through its growth initiatives and will highlight the company's heritage.

  • Survey: Gift cards are the present of choice for consumers this season

    Washington, D.C. – Summertime is almost here, and consumers are planning to give the easy and convenient present of a gift card. More than 70% of shoppers will be giving gift cards this spring and summer during the assortment of gift-giving holidays that are approaching, including graduations, Father’s Day, and weddings.

    New research from the Retail Gift Card Association (RGCA) also confirms that the gifts remain popular with recipients as well, with 95% of consumers hoping to receive gift cards this spring and summer season.

  • Report: Candie’s uses Instagram as marketing springboard

    Valhalla, N.Y. – Footwear brand Candie’s Inc., which is exclusively sold through Kohl’s in the U.S., is reportedly focusing on Instagram as a key platform for its spring/summer marketing campaign. According to MediaPost, Candies will post images of fashion blogger Shea Marie on Instagram.

  • Big Lots to launch AKC pets line

    Big Lots is looking to get a piece of the $1 billion pet products pie with a new and exclusive partnership with the American Kennel Club.

    The retailer has announced that it plans to launch AKC®Select, an exclusive line of pet products featuring the American Kennel Club brand. This new premium line of merchandise, along with Big Lots' current pet product offerings, will provide dog owners with an exceptional value, the company said.

  • Party City shrinks net loss in Q1

    Elmsford, N.Y. – Party City Holdco Inc. had something to celebrate in the first quarter of fiscal 2015, shrinking net loss to $8.52 million from $19.91 million the same period a year earlier. In addition, total revenues rose 7% to $462.1 million, from $432.99 million.

    Brand same-store sales increased by 5.2% aided by the shift of the Easter selling season to the first quarter, which contributed 1.5% to the increase.

  • H&M to launch fashion for the face

    H&M is looking to tap into some of the exploding growth in the beauty industry by launching its first beauty collection.

    The retailer will launch the products this fall, with an assortment of makeup as well as hair care, body care and beauty tools. The company says the range, with an ever-evolving makeup selection, will focus on seasonal looks, ideas and colors. The products will be available in over 900 stores worldwide and online at hm.com.

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