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Packaging

  • What’s in a name? Costco finds out

    New York – What’s in a name? When that name is Tiffany, as Costco discovered, potentially some hefty financial penalties.

    Federal judge Laura Taylor Swain has ruled in favor of Tiffany & Co. in a suit the luxury retailer initially brought against Costco Wholesale Corp. in February 2013. The civil suit sought damages for what Tiffany said were fake “Tiffany” engagement rings Costco sold at one of its stores in Huntington Beach, California.

  • Starbucks, Panama City, Panama

    Starbucks Coffee Company's first store in Panama is located in Panama City, in the Street Mall shopping center. With a 28-ft. high ceiling, the focal point of the 3,304-sq.-ft. store is a one-of-a-kind custom made hanging mobile, designed to represent the Geisha coffee plant, which signifies the birth of the coffee industry in Panama.

  • 7-Eleven gets even more convenient

    Dallas – 7-Eleven Inc. bases its value proposition on being a convenient way of purchasing food and CPG staples. But for consumers who are too time-strapped to even make a quick visit to their nearest 7-Eleven store, the retailer is offering a new omnichannel delivery service.

    7-Eleven and omnichannel delivery provider DoorDash are partnering to provide on-demand delivery from participating 7-Eleven stores in New York, Los Angeles and Chicago, with delivery service following in Washington, D.C. and Boston in the coming months.

  • Walmart fires opening salvo of 2015 holiday season

    The holiday force has awakened earlier than ever at Walmart with the Aug. 28 launch of a major initiative called Toy Week.

    Walmart has released its top toy list of 25 products and announced details of a layaway program that is less restrictive than prior years. The program begins Aug. 28, two weeks earlier than last years, and those participating will find the price point of eligible items has been reduced to $10 with a minimum basket size of $50, there is no account opening fee and only a 10% down payment is required.

  • Target emphasizes design as it works to restore its old magic

    New York -- Target is leaning on its product design and development team as its works to return to the days when shoppers flocked to "Tar-zhay" for fabulous design and inventive product, according to a report in Ad Age.
     
    For a look inside the retailer's design lab, read the full story here.

  • Autumn at Lands' End is all about omnichannel

    Lands’ End has announced a new omnichannel fall marketing campaign which includes a catalog strategy, complementary digital initiatives and an overall brand advertising campaign.

  • Lands’ End launches omnichannel fall campaign

    Dodgeville, Wis. — Lands’ End has announced a new omnichannel fall marketing campaign which includes a catalog strategy, complementary digital initiatives and an overall brand advertising campaign.

    Lands’ End will kick off the new strategy with the introduction of different initiatives including two new lifestyle campaigns, Quality.Time and A Closer Look at the Land. Each will be featured online and in catalog format.

  • New product success depends on targeted marketing

    CPG marketers bringing a new product to market don't need to break the bank on a national ad campaign, according to a new study from Catalina. But they do need to idenfity and market to the small number of early adopters.
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