Packaging

Shoppers interested in purchasing products from women-owned companies will find it easier to do so at Walmart with the introduction of a new logo and related promotional effort.

Amazon.com is appealing to early adopters with the launch of a new "store" called Amazon Exclusives.

The company has opened a new store called Amazon Exclusives, which aims to give consumers direct access to hot, innovative products from up-and-coming brands. For now, the store will focus on electronic accessories, toys, sporting equipment and some fashion items. It will also sell some products featured on the TV program Shark Tank.

Retailers could soon be having to find space on the shelf for a new Lay’s chip as the brand continues its third year of crowd-sourced product development.

PepsiCo's Frito-Lay division has announced a last call for submissions in its search for the next great potato chip flavor as part of the Lay's "Do Us A Flavor" contest. Fans have until March 30 to submit flavor ideas for the chance to win a $1 million grand prize.

Saks and nine top fashion footwear designers offered their stunning interpretations of Cinderella’s slipper to generate in-store excitement at Saks’ flagship store.

Old Navy is turning to Yahoo and Tumblr with a new digital campaign directed at Millennials.

The campaign will highlight Old Navy’s newest apparel this spring, and feature tips from the brand’s style ambassadors, Emily Current and Meritt Elliott.

UPS still loves logistics, but a new marketing campaign from the company puts a finer point on the range of problem-solving abilities alluded to when UPS first asked, “What can Brown do for you?”

United Problem Solvers, the new brand positioning from UPS, is designed to communicate the company’s unique capabilities to solve problems for all customers, ranging from small businesses to the largest global enterprises.

Australian specialty tea retailer T2 has made its U.S. debut, opening a store in the heart of Manhattan's Soho neighborhood. The shop stocks over 200 teas from around the globe along with an extensive assortment of teapots, cups, sifters and other related items.

The belief that sports make people better is the premise of a newly created ad campaign from Dick’s Sporting Goods which requires shoppers to contemplate their future.

The campaign aired March 6, with the introspective tagline, “Who Will You Be?” on television and via digital channels.

The campaign’s launch was timed to coincide with ESPN’s College Basketball Championship Week.

New York -- Coach announced it will open its first Paris flagship, timed to coincide with the brand’s 75th anniversary. The store, located on the famed Rue Saint-Honoré, is expected to open this fall.

Irving, Texas – The Michaels Companies Inc. has launched online arts and crafts classes taught by instructors and industry experts through an exclusive partnership with Creativebug, a subscription-based provider of online DIY instruction. Accessible anytime, anywhere, the video classes provide the novice crafter with basic techniques, such as beginning calligraphy and paper crafting, while also teaching more advanced skills and projects.