Saks Fifth Avenue selling Disney dream

Saks and nine top fashion footwear designers offered their stunning interpretations of Cinderella’s slipper to generate in-store excitement at Saks’ flagship store.

In advance of the March 13 release of Disney’s live action film “Cinderella,” Disney Consumer Products (DCP) and Saks Fifth Avenue presented a collection of luxury designer shoes that reimagine Cinderella’s iconic glass slipper for grown up fans of the classic story. Nine designer shoe brands – including Paul Andrew, Alexandre Birman, René Caovilla, Jimmy Choo, Salvatore Ferragamo, Nicholas Kirkwood, Charlotte Olympia, Jerome C. Rousseau, and Stuart Weitzman – created their versions of Cinderell’as famous glass slipper.

The spectacular shoes – if they can even be called that – were unveiled March 9 with stars of the film – Lily James and Richard Madden – and presented in six center store windows displays that also feature constumes and props from the film.

In addition, the shoes are on display and available for sale on 10022-SHOE, Saks’ dedicated shoe floor Zip Code.

“The broad appeal of Cinderella’s story of courage and kindness in the face of adversity is reflected in the demand we’re seeing for adult fashion, beauty and accessories as well as kids ranges. The new movie has caught the imaginations of some of world’s greatest shoe designers and we are delighted to be working with Saks Fifth Avenue to launch their versions of the iconic glass slipper in fairy tale fashion,” said Josh Silverman, executive vice president of global licensing for Disney Consumer Products.

To view photos from the unveiling event as well as each designer shoe brands’ sketches and shoe images, visit: http://bit.ly/IfTheShoeFitsImages.