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Packaging

  • Character is key for back-to-school shoppers

    Austin, Texas – Parents are always telling their school-aged children that character is key, and they also apply a version of that maxim to back-to-school shopping. According to a recent survey by RetailMeNot, parents say their kids want school supplies featuring popular characters from films and TV shows.

    Respondents indicated their children want "Minions"-themed school supplies the most (33%) followed by "Jurassic World" (31%), "SpongeBob" (24%) and "Star Wars" (22%).

  • Skechers gets omnichannel with Twinkle Toes

    Skechers is teaming up with a U.S. toymaker to execute an omnichannel launch of a new line of dolls based on the retailer's most popular character.

    The initial launch of the Twinkle Toes line includes four unique dolls that stand 6.5-inches in height dressed in colorful, fashion-forward outfits and light-up Skechers Twinkle Toes shoes that complement their bright personalities.

  • Taylor Swift picks Chinese e-commerce partner – it’s not Alibaba

    Beijing – Pop star Taylor Swift has selected a Chinese e-commerce partner – and it isn’t Alibaba. Chinese e-commerce platform JD.com will be the first authorized seller of Taylor Swift merchandise in China.

    The new JD.com store will be the official online source of Taylor Swift items, including a new fashion line the music superstar designed specifically for the Chinese market.

  • Office Depot targets de-cluttering consumers

    Office Depot Inc. is focusing on attracting de-cluttering consumers as the retailer awaits regulatory approval of its merger with Staples.

    Office Depot announced it is launching Perch by Urbio, a new line of organization products for the home or office, available now in both Office Depot and OfficeMax retail locations and online at officedepot.com.

  • ‘Tahget’ localizes Boston assortment

    Minneapolis – Target Corp. is presenting itself as “Tahget” to Boston-area shoppers. The Boston Globe reports that Target is offering an assortment of “Local Pride” T-shirts with stereotypically Boston phrases and slang, such as “Wicked Smaht,” in its store located in Somerville, Massachusetts, a small city bordering Boston.

    The localized assortment will also be featured in Target’s new CityTarget location scheduled to open in the Fenway neighborhood of Boston on Wednesday, July 22.

  • Nordstrom does Instagram—on the roof

    Seattle — Ever wondered what a 15-story-tall Instagram post would look like? Well, thanks to Nordstrom, the wait is over.

  • California Gurl is H&M's holiday spokeswoman

    It may be the middle of summer, but H&M executives have the busy Christmas shopping season on the brain: The retailer has already selected its holiday campaign spokeswoman.

    Katy Perry announced on Instagram Thursday that she would appear in the retailer's 2015 holiday campaign.

  • Stride Right unveils rebranding effort

    Stride Rite is revamping its brand platform to implement product and service improvements, including an exclusive line of footwear at Target.

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