Packaging

Minneapolis -- Target Corp. is reaching out to fashionistas with a splashly — and digital-savvy — insert in the most important issue of the world’s most influential fashion magazine.

Toys"R"Us has teamed up with Netflix on a new animated series that tells the tale of anthropomorphized vehicular dinosaurs.

Overstock.com is embarking on a promotion that promises to wow many of its core shoppers, as well as avid viewers of home and garden shows.

The retailer is partnering with HGTV to furnish a home as part of the annual HGTV Urban Oasis 2015 giveaway. This year's home is an approximately 1,300-square-foot bungalow located in the heart of trendy artistic enclave Asheville, N.C. (as shown above).

As back to school season heats up, Staples is launching an innovative promotion that aims to give students in North America the opportunity to make a world of difference with their back-to-school purchases.

Minneapolis -- Parents and others shopping for toys at Target will no longer be offered product suggestions based on gender.

The retailer announced it plans to start removing gender-based signage in several departments, including toys, bedding and entertainment. Target said it made the decision after feedback and suggestions from customers.

Lands' End is targeting all the shoppers who put "new uniforms" on their back-to-school lists this year with a brand new and improved uniform assortment.

New York -- A fast-growing start-up wants to help retailers and other brands market their goods on Instagram.

Olapic, a visual marketing content engine that helps turn consumer-generated photos and videos into brand assets, will be helping to integrate the recently announced Instagram Ads API for brands and retailers to start rolling out campaigns inside the app.

Outdoor wear retailer Patagonia is trying to revolutionize the way denim is manufactured, sold and worn with a new collection.

Patagonia's new denim collection is made with environmentally friendly dye, Fair Trade Certified sewing practices, and 100% organic cotton grown without pesticides, herbicides, or synthetic fertilizers.