New Lay's chip flavor coming soon to shelves

Retailers could soon be having to find space on the shelf for a new Lay’s chip as the brand continues its third year of crowd-sourced product development.

PepsiCo's Frito-Lay division has announced a last call for submissions in its search for the next great potato chip flavor as part of the Lay's "Do Us A Flavor" contest. Fans have until March 30 to submit flavor ideas for the chance to win a $1 million grand prize.

Lay's is asking fans to also include the location that inspired each potential million-dollar idea. This marks the third time the Lay's "Do Us A Flavor" contest has been held in the U.S.

Later this summer, four delicious finalist flavors -- representing flavorful cities and towns across the U.S. -- will be fully developed by Frito-Lay culinary experts, brought to store shelves and voted on by America. From there, it will be up to fans to vote for the finalist flavor they would like to see stay on store shelves.

The winning flavor – as determined by fan votes – will be revealed in the fall. The three runner-up finalists will each win $50,000 in prize money, with the grand prize winner taking home $1 million or one percent of his or her flavor's net sales (whichever is higher) for the period of July 15, 2015 through July 15, 2016.

Fans can submit their flavor suggestions dousaflavor.com through Twitter (follow @Lays for details), through the Lay's Facebook Page or by using their cell phone to text FLAVOR to CHIPS (24477). To submit, fans will be asked to provide their name, flavor name, up to three ingredients, the chip style, the city and state that inspired their submission and a brief description or inspiration story for their flavor.

Lay's potato chips is one of the billion-dollar brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo.