Packaging

The holiday force has awakened earlier than ever at Walmart with the Aug. 28 launch of a major initiative called Toy Week.

Walmart has released its top toy list of 25 products and announced details of a layaway program that is less restrictive than prior years. The program begins Aug. 28, two weeks earlier than last years, and those participating will find the price point of eligible items has been reduced to $10 with a minimum basket size of $50, there is no account opening fee and only a 10% down payment is required.

New York -- Target is leaning on its product design and development team as its works to return to the days when shoppers flocked to "Tar-zhay" for fabulous design and inventive product, according to a report in Ad Age.
 
For a look inside the retailer's design lab, read the full story here.

Lands’ End has announced a new omnichannel fall marketing campaign which includes a catalog strategy, complementary digital initiatives and an overall brand advertising campaign.

Dodgeville, Wis. — Lands’ End has announced a new omnichannel fall marketing campaign which includes a catalog strategy, complementary digital initiatives and an overall brand advertising campaign.

Lands’ End will kick off the new strategy with the introduction of different initiatives including two new lifestyle campaigns, Quality.Time and A Closer Look at the Land. Each will be featured online and in catalog format.

CPG marketers bringing a new product to market don't need to break the bank on a national ad campaign, according to a new study from Catalina. But they do need to idenfity and market to the small number of early adopters.

A week after reporting disappointing sales growth for the second quarter, Kohl’s launching another exclusive celebrity fashion collection that aims to appeal to the millennial shopper.

New York -- Target Corp. is making headlines with its bold, digitally savvy 20-page insert in Vogue. The retailer’s chief creative officer, Todd Waterbury, discussed the new campaign in a Q&A on Target’s Bullseye blog. Here are some excerpts:

What was the inspiration for this idea?

Minneapolis -- Target Corp. is reaching out to fashionistas with a splashly — and digital-savvy — insert in the most important issue of the world’s most influential fashion magazine.

Toys"R"Us has teamed up with Netflix on a new animated series that tells the tale of anthropomorphized vehicular dinosaurs.

Overstock.com is embarking on a promotion that promises to wow many of its core shoppers, as well as avid viewers of home and garden shows.

The retailer is partnering with HGTV to furnish a home as part of the annual HGTV Urban Oasis 2015 giveaway. This year's home is an approximately 1,300-square-foot bungalow located in the heart of trendy artistic enclave Asheville, N.C. (as shown above).