Packaging

Cotton lovers in the Boston area have a two-day opportunity to shop an in-store collection before it becomes available online.
 
Rue La La has partnered with promotional group Cotton Inc. for a second year. To kick off the collaborations, the brands will launch a custom-developed pop-up shop. The co-branded #SummerofCotton pop-up shop will be located on Newbury Street in Boston for two days, June 4-5.
 

Canadian specialty frozen food retailer M&M Meat Shops has changed its name to M&M Food Market as part of a total brand reinvention that includes a new store experience.

Complete with new shopping carts, color-coded in-store signage, merchandising displays and a kitchen, the new store concept works to create a more effective, convenient and hands-on shopping experience.

Designed by Shikatani Lacroix, the format is now being rolled out across Canada.

Photos by Ben Rahn/A-Frame Studio

Canadian luxury outerwear brand Mackage returned to its hometown to open a sleek flagship that will serve as a prototype for the brand’s international rollout. The space evokes the dramatic beauty of artic winter landscapes, brought to life with luxurious materials.

Retailers who can get consumers to generate social and online content about them have a decided competitive edge.

According to the new “CGC Index” from social marketing technology provider Bazaarvoice, consumer-generated content (CGC), or digital content that people create about a product or service they have experienced, used, purchased, or considered, can have a significant impact on retailer performance.

Johnny Rockets is celebrating its 30th anniversary year — and reaching out to millennials — with a brand refresh that does away with the company’s signature '50s nostalgia.

The world’s largest ice cream manufacturer has opened its first U.S. storefront, a pop-up in Manhattan’s SoHo neighborhood.

Unilever is opening custom-dipping shops for its Magnum Ice Cream brand around the world, and the SoHo outpost is its first U.S. storefront. (Unilever’s other ice-cream brands include Ben & Jerry’s, Fudgsicle and Klondike.)

Billabong is deploying an in-store sound and scent strategy to offer customers a more immersive experience.

The board sports apparel retailer tapped Mood Media to create a custom sound and scent strategy for select Billabong stores in France and Spain. Billabong wanted to reflect the “board culture” and values of the brand — youth, dynamism and fun.

Mood renews the strategy every two months to ensure it is kept original and that Billabong’s customers have a unique experience on each visit to its stores.