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Packaging

  • Guess what Walmart is bringing back?

    Walmart is reviving a familiar icon to be the symbol of its low-price marketing.

    The discounter announced it is bringing back its yellow smiley image, which has been in hibernation for some 10 years. The image can already be seen in some digital advertising and will expand to television ads and select in-store signage next week.

  • Rue La La readies pop-up shop

    Cotton lovers in the Boston area have a two-day opportunity to shop an in-store collection before it becomes available online.
     
    Rue La La has partnered with promotional group Cotton Inc. for a second year. To kick off the collaborations, the brands will launch a custom-developed pop-up shop. The co-branded #SummerofCotton pop-up shop will be located on Newbury Street in Boston for two days, June 4-5.
     

  • M&M Food Market, Burlington, Ontario (Canada)

    Canadian specialty frozen food retailer M&M Meat Shops has changed its name to M&M Food Market as part of a total brand reinvention that includes a new store experience.

    Complete with new shopping carts, color-coded in-store signage, merchandising displays and a kitchen, the new store concept works to create a more effective, convenient and hands-on shopping experience.

    Designed by Shikatani Lacroix, the format is now being rolled out across Canada.

  • Dylan’s Candy Bar goes high-tech with 3D candy printer

    Photo Credit: Dylan’s Candy Bar
    Personalized gummy bears printed on demand are now among the offerings at Dylan’s Candy Bar stores.   The retailer has partnered with Katjes Magic Candy Factory to bring what’s billed as the “first 3D candy printer in the world” to the United States. The U.K.-based Magic Candy Factory named Dylan’s as its exclusive partner for domestic retail and online sales.  

  • Mackage, Montreal

    Photos by Ben Rahn/A-Frame Studio

    Canadian luxury outerwear brand Mackage returned to its hometown to open a sleek flagship that will serve as a prototype for the brand’s international rollout. The space evokes the dramatic beauty of artic winter landscapes, brought to life with luxurious materials.

  • Study: Consumers influence other consumers

    Retailers who can get consumers to generate social and online content about them have a decided competitive edge.

    According to the new “CGC Index” from social marketing technology provider Bazaarvoice, consumer-generated content (CGC), or digital content that people create about a product or service they have experienced, used, purchased, or considered, can have a significant impact on retailer performance.

  • Johnny Rockets, Destiny U.S.A., Syracuse, New York

    Johnny Rockets is celebrating its 30th anniversary year — and reaching out to millennials — with a brand refresh that does away with the company’s signature '50s nostalgia.

  • Just in time for summer — a make-your-own ice-cream bar store

    The world’s largest ice cream manufacturer has opened its first U.S. storefront, a pop-up in Manhattan’s SoHo neighborhood.

    Unilever is opening custom-dipping shops for its Magnum Ice Cream brand around the world, and the SoHo outpost is its first U.S. storefront. (Unilever’s other ice-cream brands include Ben & Jerry’s, Fudgsicle and Klondike.)

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