Packaging

New York -- A fast-growing start-up wants to help retailers and other brands market their goods on Instagram.

Olapic, a visual marketing content engine that helps turn consumer-generated photos and videos into brand assets, will be helping to integrate the recently announced Instagram Ads API for brands and retailers to start rolling out campaigns inside the app.

Lands' End is targeting all the shoppers who put "new uniforms" on their back-to-school lists this year with a brand new and improved uniform assortment.

Outdoor wear retailer Patagonia is trying to revolutionize the way denim is manufactured, sold and worn with a new collection.

Patagonia's new denim collection is made with environmentally friendly dye, Fair Trade Certified sewing practices, and 100% organic cotton grown without pesticides, herbicides, or synthetic fertilizers.

Vancouver – Looking to up its appeal with men, Lululemon has added a new product (if only for the short term) to its mix: beer.

Bentonville, Ark. – Wal-Mart Stores Inc. is reportedly making sure its suppliers understand expectations for labeling of products.

According to the Wall Street Journal, the retailer recently sent a memo to hundreds of suppliers, including major CPG firms such as Kraft Heinz Co. and Nestle, reminding them that the amount of an item inside a package must match the amount stated on the outside label.

Victoria's Secret has a new cadre of Angels to celebrate the launch of two new lingerie collections.

In an ongoing effort to refresh its selection of on-trend food products, Sam's Club is once again expanding its offering when it comes to organics.

As shoppers get ready to slip back into their jeans for the upcoming fall and back-to-school seasons, it makes sense that Target has given its denim assortment a big refresh.

Target’s team of designers went to work to completely overhaul the retailer's denim assortment. The result? New styles and revamped fits, fabrics and finishes — comparable to what you’d find at a high-end department store — all for $30 or less. 

New York – Although overall back-to-school shopping is starting later in 2015 than the prior year, online back-to-school shoppers are getting an earlier start than their brick-and-mortar counterparts. According to a new trend report on back-to-school shopping from Internet marketing agency PM Digital, 30% of online shoppers will start buying back-to-school items at least two months before school starts, compared to 22% of overall shoppers.

Miami – A 70,000-sq-.ft., multi-level Whole Foods flagship will serve as retail anchor of a 38-story, 390-unit luxury apartment building that Miami-based The Related Group plans to build in midtown Atlanta.

Smallwood, Reynolds, Stewart, Stewart is the project architect and Atlanta designer Michael Habachy will create the interiors including a grand rooftop clubroom, demonstration kitchen, luxurious South Beach-themed 10th floor pool and more.

Atlanta-based Phillips Partnership will design the Whole Foods Market.