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Packaging

  • Lululemon redefines transparency with 'Lab' format

    Lululemon Athletica will open the first U.S. outpost of the brand’s design incubator “lab” format in downtown Manhattan, in March.

    It’s only the second location for the unusual concept. The first, opened in 2009, is in the company’s hometown of Vancouver, British Columbia.

  • Lululemon redefines transparency with 'Lab' store format

    Lululemon Athletica will open the first U.S. outpost of the brand’s design incubator “lab” format in downtown Manhattan, in March.

    It’s only the second location for the unusual concept. The first, opened in 2009, is in the company’s hometown of Vancouver, British Columbia.

  • Lunar New Year inspires Macy's marketing campaign

    Macy’s is looking to leverage the popularity of the Lunar New Year through a variety of promotions in-store.

    The retailer is planning to host artistic performances, fashion, in-store visuals and cuisine presentations at select stores nationwide, with the uniqueness of Asian culture on prominent display for visitors to admire while they shop.

  • Victoria's Secret aims to score with new promotion

    Just in time for Super Bowl Sunday and Valentine's Day, Victoria's Secret's Angels are taking to the field for an epic game of football in a new omnichannel video campaign.

  • Be like Beckham, global superstar reprises role in H&M campaign

  • Study: 'Evolving drivers' fuel consumer food purchases

    Consumers have begun to weigh a new set of factors when purchasing food and beverages, according to a new joint study by Deloitte, the Food Marketing Institute and the Grocery Manufacturers Association.

  • Pottery Barn Kids has babies on the brain

    Pottery Barn Kids is looking to attract more new parents by unveiling its first nursery collection.

    The new collection is designed in collaboration with celebrated celebrity stylists and fashion design team Emily Current and Meritt Elliott. The collection includes the XO Nursery that features a glamorous black and white color palette, graphic prints and patterns and bold accents. The Star Nursery features dreamy pink and neutral colors with layers of soft denim and gold accents. 

  • Unilever targets football fans with Carson Palmer, Jordy Nelson ads

    With the NFL Playoffs under way and Super Bowl 50 right around the corner, Dove Men+Care is challenging the idea that athletes’ strongest accomplishments happen on the field by celebrating the heroic impact of football greats in their personal moments.

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