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Lowe’s announces new ‘Never Stop Improving’ brand positioning
Mooresville, N.C. -- Lowe’s is replacing its “Never Stop Improving” tagline with a new one, “Never Stop Improving” as part of its new brand strategy.
As part of the program, the chain is launching a new advertising campaign Monday, Sept. 19, 2011. Also, Lowe’s will soon be launching MyLowes, a online tool to help customers manage their homes and home improvement projects through every stage.
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Round two for Bennett at Target
Legendary crooner Tony Bennett must live by the proverb if you love what you do you’ll never work a day in your life. He just observed his 85th birthday, has an exclusive deluxe edition of his album “Duets II” hitting Target stores today and is scheduled to perform throughout the United States during the remainder of the year. The new album is the second time Bennett has offered an exclusive mix of songs at Target with the first being the 2006 release of “Duets An American Classic.”