Popping up for the holidays in NYC

This past weekend, Target opened a temporary store in New York City to help consumers snag some of the retailer's most popular holiday gift items. The Target To-Go shop was set up like an outdoor take-out dining spot, where shoppers peruse items listed on signage resembling a menu at a fast-food restaurant. Customers then ordered by number and took the items to go. All gifts come already wrapped. Those waiting in line at Target To-Go -- situated at the intersection of Gansevoort and Washington Streets near the High Line entrance -- received a clipboard with a list of the available 50 items -- ranging from toys and gadgets to home decor, beauty and fashion items. The list was intended to give shoppers an idea of what to expect when they arrived at the front of the line.

“This holiday season, we wanted to give our urban markets a little slice of Target,” said Shawn Gensch, VP marketing for Target. “We’re always trying to reach our guests in new and interesting ways, and Target To-Go gives time-starved city dwellers a convenient and affordable holiday shopping experience.”