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Toys"R"Us exclusive brand reimagined
WAYNE, N.J. — Ahead of the holiday season, Toys"R"Us has announced the redesign of Imaginarium, further emphasizing its focus on exclusives this year. The company has revamped Imaginarium, the company's exclusive, specialty learning brand. The brand has been given an updated logo and 50 new products designed to promote childhood development by stimulating visual, auditory and manual senses. Toys"R"Us announced that it is inviting customers to experience the Imaginarium redesign at special in-store shops beginning Oct.
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Toys ‘R’ Us unveils enhanced Imaginarium in-store shops
Wayne, N.J. -- As part of a re-imagination of its Imaginarium brand, Toys “R” Us said Tuesday it will redesign its in-store Imaginarium shops nationwide with enhanced offerings and products in both bricks-and-mortar stores and online.
The retailer said it will support the Imaginarium redesign and product expansion with a fully integrated marketing program that includes print advertisements, as well as in-store and online boutiques.