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Packaging

  • Toys ‘R’ Us unveils enhanced Imaginarium in-store shops

    Wayne, N.J. -- As part of a re-imagination of its Imaginarium brand, Toys “R” Us said Tuesday it will redesign its in-store Imaginarium shops nationwide with enhanced offerings and products in both bricks-and-mortar stores and online.

    The retailer said it will support the Imaginarium redesign and product expansion with a fully integrated marketing program that includes print advertisements, as well as in-store and online boutiques.

  • BJ's picnics raise breast cancer awareness

    WESTBOROUGH, Mass. —  BJ's Wholesale Club announced that it is partnering with 13 of the country's leading cancer centers to host picnic luncheons to educate guests about breast cancer. This is the sixth year BJ's is hosting these "Pink Picnic" events, which will feature a doctor or specialist from a partner hospital and an inspirational speaker, who will share her experience with the disease, the company reported.

  • Kroger features employee breast cancer survivors in new campaign

    CINCINNATI — Kroger has committed $3 million in donations for local breast cancer initiatives across the country to support National Breast Cancer Awareness month in October, the grocer announced Monday.

    "We are honored that so many of our courageous associates are willing to share their experiences as breast cancer survivors," stated David Dillon, Kroger's chairman and CEO. "Their inspirational stories educate and encourage others to better care for each other and their own health."

  • Food associations get "Up Front" about nutrition

    WASHINGTON, D.C. — The Grocery Manufacturers Association and the Food Marketing Institute have launched a new consumer education campaign around the front-of-pack nutrition labeling system launched in January by the food and beverage industry.

    The Facts Up Front consumer education campaign will launch in early 2012, as consumers will see the new icons on a majority of products in the marketplace, the associations announced. The campaign will also be supported by a new website, www.factsupfront.org.

  • ODP launches exclusive office chair line

    BOCA RATON, Fla. — Office Depot has launched a new line of exclusive office chairs from the Style@Work by Thomasville collection. According to the company, the Style@Work by Thomasville collection provides customers with luxury home office chairs at an affordable price, and are currently available at nationwide Office Depot retail store locations and online at www.officedepot.com.

  • Staples to offer Martha Stewart-branded office products

    Framingham, Mass. -- Staples has partnered with Martha Stewart Living Omnimedia to create a new line of home office items that have female appeal.

    The line, to be called Martha Stewart Home Office, will be made by Avery Dennison Corp. and will include some 300 products. The items will make its debut in Staples stores in early 2012.

  • Martha Stewart to launch home office line at Staples

    FRAMINGHAM, Mass. — Staples announced that it has teamed up with Martha Stewart Living Omnimedia and Avery Dennison to create a new line of home office products.

    The Martha Stewart Home Office with Avery product line will debut in early 2012 with more than 300 SKUs across multiple product categories, which will be sold exclusively at Staples.

  • Lowe’s announces new ‘Never Stop Improving’ brand positioning

    Mooresville, N.C. -- Lowe’s is replacing its “Never Stop Improving” tagline with a new one, “Never Stop Improving” as part of its new brand strategy.

    As part of the program, the chain is launching a new advertising campaign Monday, Sept. 19, 2011. Also, Lowe’s will soon be launching MyLowes, a online tool to help customers manage their homes and home improvement projects through every stage.

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