Dickey’s Barbeque selects PlayNetwork for in-store music and messaging

Redmond, Wash. PlayNetwork said Tuesday that Dickey’s Barbecue Pit has deployed PlayNetwork’s Serenade Service to deliver music and messaging content to all of its locations.

The partnership will enable Dickey’s Barbecue Pit to embed its mission into the music and promotional messages that play in all sites. Promotions, which will be narrated by founder Roland Dickey, will focus on the company’s heritage.

To complement the Texas barbecue menu, PlayNetwork designed a music concept deeply rooted in Americana, mixed with classic Southern rock, blues, and boogie-woogie, a Texas-style Western swing.