Martha Stewart to launch paint, cleaning line for Home Depot

ATLANTA The Home Depot has entered into an agreement with Martha Stewart Living Omnimedia to develop an exclusive Martha Stewart Living brand of interior and exterior paint. The Home Depot will also sell Martha Stewart Clean, a new Eco Options-certified line of cleaning products, developed with and marketed by the Hain Celestial Group.

The Martha Stewart Living paint palette will consist of 280 handpicked colors created by Martha Stewart and the MSLO design team. All colors will be available in interior and exterior paint in four interior and two exterior sheens. In addition, the interior paint palette will be available in 8-ounce tint-able testers, and 12 of "Martha's Picks" will be available pre-tinted, Home Depot reported. The line will be available at The Home Depot stores across the U.S. and Canada in March 2010.

Beginning January 2010, Martha Stewart Clean will be available at all The Home Depot stores across the United States. According to the company, the line will include 10 highly-effective, environmentally friendly cleaning products for laundry, kitchen, bath and general cleaning needs for every room. Martha Stewart Clean will carry the Eco Options label, The Home Depot's certification for products that meet certain environmental performance criteria.

"Partnering with Martha Stewart on a new brand of paint allows us to continue our efforts in enabling our customers to easily coordinate decor and design elements when taking on home improvement projects, all while staying true to our commitment to value and everyday low price," said Gordy Erickson, senior vice president of Merchandising, Decor. "We are also excited to announce the addition of Martha Stewart Clean to our cleaning category. Martha Stewart Clean will offer consumers an environmentally friendly yet effective option in cleaning."