Mobile Marketing

San Francisco - Tapcentive has launched its NFC- and BLE-connected Touchpoint devices for use with its cloud-based Mobile Engagement Platform. Tapcentive Touchpoints offer marketers visible, interactive engagement technology for driving consumer awareness and influencing in-location behavior.

New York - While the majority of consumers prefer to both shop and spend their money in brick-and-mortar retail stores, more than 60% are increasing their online shopping activities, according to a survey of 1,515 consumers by digital marketing firm SmartFocus. This trend is most prevalent among women (71%) and Millennials.

New York - Mobile rich media advertising drives high expansion rates and secondary engagement for retail brands. According to internal retail industry mobile ad performance analyses conducted by predictive mobile advertising provider AdTheorent Inc. across its network during the second quarter of 2014, rich media drove a strong expansion rate across the retail category, delivering at a rate 125% higher than the industry average.

Anheuser-Busch has teamed up with Gratafy to launch a mobile gifting pilot on Facebook designed to enable real-time connections between the beer brand and its customers.

A series of Anheuser-Busch campaigns will target consumers nationwide in their Facebook News Feeds, giving them the ability to send friends a Budweiser (budweiser.com/budsforbuds) or Bud Light (budlight.com/birthday) in select cities, beginning with Chicago and Denver.

San Francisco – EBay Inc. reportedly plans to begin running advertisements within its mobile app during fourth quarter 2014. According to Reuters, the Geico insurance company will be one of the first advertisers.

Adidas has enlisted marketing technology company Unruly for its latest #predatorinstinct campaign, and as part of the partnership is piloting Unruly’s new In-Feed format. The new format adapts to the look and feel of a Web page in real time across the Open Web.

Warren, Mich. – Art Van Furniture is launching an omnichannel promotion in Detroit on Sept. 12 to celebrate the release of its 2014 fall catalog. Customers can take selfies or have a photo taken by celebrity photographer Nigel Barker on one of 55 sofas that will be placed outside the Art Van Furniture store on Woodward Avenue.

Tilly’s, a leading specialty retailer in the action sports industry selling clothing, shoes, and accessories, has enlisted visual search platform Slyce to assist it in the creation of Tilly's Snap Shop.

The service leverages Slyce visual search technology to enable users to access the retailer’s mobile website on their smartphones, snap photos of desired items within any of Tilly's seasonal collection catalogs and purchase the item directly at the moment of impulse.