Disney and Kohl’s team for Frozen talent search

The opportunity to be discovered and appear in a national TV ad later this year are being used to entice Kohl’s shoppers to submit videos singing the hit song “Let it Go” from the Disney movie Frozen.



Kohl’s and Disney created the digital campaign called Sing Your Heart Out and are giving fans of the movie Frozen until September 29 to submit videos of themselves singing the song Let it Go for a chance to be included in a Kohls holiday commercial that will air during the 2014 American Music Awards.



"This year we are excited to build upon our successful partnership with Disney to connect with customers in a fresh, relevant and emotional way through the incredible phenomenon of the movie, ‘Frozen,’” said Michelle Gass, Kohl's chief customer officer. “Families will be sharing videos of their performances of the hit song Let It Go for a chance to star in our holiday campaign. We will also be engaging them through the selection process by providing them with opportunities to vote on which video will be included in the final spot."



Videos are to be submitted via Disney Interactive’s new Disney Applause app. The finalist videos will be selected based on the following criteria: musical talent (60%), personality and style (20%), and creativity (20%). Winning singers will in turn have the opportunity to be featured in spots that will air on Sunday, November 23 during this year’s AMAs.