Tapcentive launches devices for mobile engagement platform

San Francisco - Tapcentive has launched its NFC- and BLE-connected Touchpoint devices for use with its cloud-based Mobile Engagement Platform. Tapcentive Touchpoints offer marketers visible, interactive engagement technology for driving consumer awareness and influencing in-location behavior.



The devices are intended to be deployed prominently in-location, where consumers seek them out and choose to engage with a tap of their phone. Consumers “tap” Touchpoints to receive intelligently designed incentives that can be wrapped in gamifying experiences. With Tapcentive’s cloud-based Mobile Engagement Platform, marketers can design and deploy engaging incentives and campaigns in which consumers actively participate with a tap of their phone.



By unifying NFC and BLE technologies within Tapcentive Touchpoints, the platform provides brands and venue operators with a solution that delivers instantaneous and consistent engagement experiences across iOS and Android-powered devices.