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Mobile Marketing

  • All laundry detergent leverages social media in mobile ad campaign

    All laundry detergent’s most recent ad campaign, called “Summer Play,” encourages consumers to turn their mobile devices into a movie-making machine, thanks to Magisto’s cloud-based smart technology.

  • Study: Nine-in-10 retailers use online marketplaces

    Research Triangle Park, N.C. – Nine-in-10 retailers report selling on online marketplaces, and 64% use digital marketing. Results of a survey of more than 200 U.S. and U.K. online retailers from e-commerce provider Channel Advisor also indicated the following:

  • XO Group names AOL exec as marketing VP

    New York – XO Group Inc., parent company of online maternity and wedding retailers such as TheBump.com and TheKnot.com, has named Dhanusha Sivajee as executive VP marketing, responsible for overseeing the brand, consumer marketing, partnerships and communications. Sivajee joined XO Group from AOL, where she served as chief marketing officer for the AOL Brand Group and drove audience growth across AOL's portfolio of digital brands.

  • Gap launches @GapKids social promotion

    San Francisco -- Gap is launching the inaugural GapKids Class of 2014, a social media contest inviting parents to submit photos of their kids for the chance to be featured in a 2015 GapKids marketing campaign. This is Gap's next generation of Casting Call, a marketing program that lasted six years.

  • Gap launches social media contest

    A new effort from Gap Kids is allowing parents the chance to have their child featured in an ad campaign in 2015.

  • Belk launches digital back-to-school promo with HelloWorld

    Charlotte, N.C. -- Belk Inc. has launched a digital back-to-school campaign with digital and social marketing platform provider HelloWorld. The campaign will run through Sept. 15.

  • Newegg adds new Visa Checkout payment service

    Los Angeles -- Newegg announced the addition of Visa Checkout, a new payment service that simplifies the process of buying online. Visa Checkout can be used when shopping Newegg from a desktop computer and mobile devices.

  • Survey: Smartphone-generated revenue up 97.6% in July

    Pittsburgh -- Smartphone-generated revenue by consumers to retailer smartphone-optimized websites was up 97.6%, from July 2014 versus July 2013, according to Branding Brand, a mobile commerce platform.  

    The firm’s Mobile Commerce Index for July 2014 shows that smartphones generated 34.9% of total online visits (61.8% iOS, 37.4% Android) up 19.9% from July 2013. Meanwhile, the market share of non-mobile (desktop) visits decreased 13.7%, from July 2013 to July 2014.

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