Mobile Marketing

Seattle -- Amazon.com is expanding its relationship with Twitter. Amazon’s new #AmazonWishList allows customers to add items to their Amazon Wish List without ever leaving Twitter.

Customers who discover a Tweet from their favorite artist, expert, brand, or friend with an Amazon.com product link, can add “#AmazonWishList” to the reply on Twitter and the product is added to their Amazon Wish List.

In anticipation of the holiday shopping season, Amazon has introduced #AmazonWishList, which allows customers to add items to their Amazon Wish List without leaving Twitter.

Customers who find Tweets with an Amazon.com product links will be able to add those products to their Amazon Wish List by replying on Twitter with #AmazonWishList.

Seattle – The retail industry is expected to benefit from mobile commerce, free shipping offers, in-store pickup promotions and e-commerce videos during the 2014 holiday season. According to global analytics and insights firm Blueocean Intelligence, the top six digital and social media trends that will drive sales for retailers in the upcoming holiday season are:

Boston – UsTrendy, a fashion e-commerce site with 20,000 designers from more than 100 countries posting their items for sale and receiving funding along with promotion for their clothing lines, is launching several new customer experience features in fourth quarter 2014.

These include:

Purchasers can customize clothing to fit by entering their measurements. They can also adjust the style of a garment, according to the designer’s choices.

Fort Myers, Fla. - Chico’s FAS is launching a digital charitable giving campaign powered by HelloWorld. The campaign features a Facebook-integrated microsite and a mobile optimized site that allows consumers to upload a photo and treat it with pink coloring and the hashtag #TOGETHER in honor of Breast Health Awareness Month.

The Skippy peanut butter brand is launching a multifaceted regional ad campaign — its first in more than five years and the first ever under Hormel Foods ownership.

After undergoing global positioning research for the Skippy brand, Hormel Foods decided to bring to life “the simple joy of eating peanut butter” across various brand platforms, from marketing to product innovations, and of course, in the new multimedia advertising campaign.

As part of its recent Fall Expo Event, Plug and Play, a Silicon Valley-based global investor and technology accelerator that specializes in growing tech startups, held a startup pitch competition with 19 companies that are part of its Brand and Retail Accelerator program.

Retailers who are blazing the way forward for grocery-as-service are winning the e-commerce battle.
 
The grocery game is not for the faint of heart. It’s a crowded, complicated category, with players ranging from multi-national supermarket kings to ever-present local mom-and-pop markets. Operational nightmares include supplier management and famously miniscule margins. But it’s grocery’s unique complexities that have protected it from e-commerce.
 
Until now.