Mobile Marketing

Paducah, Ky. – Ice cream retailer Dippin' Dots has launched a fully interactive mobile site that integrates augmented reality with a fan loyalty program known as the Dot Crazy Rewards Club. The program, named Bubandu, provides a universal augmented reality viewer from Rocktops Digital Media that enables companies to market their brands on a mobile device without having to build an app.

Toys"R"Us is unveiling a new hashtag — #LetsPlay — for its latest ad campaign, which features traditional television spots. The retailer will also be leveraging Facebook, Twitter, Instagram and The Toys"R"Us YouTube Channel to share 'C'mon, Let's Play' content, including commercial clips, behind-the-scenes photos and video from the campaign shoot.

The strategy includes a cross-platform presence on desktop, mobile and tablet with premier placements on Hulu and Hulu Plus.

Wayne, N.J. – Toys “R” Us is launching an omnichannel promotion called “C’mon Let’s Play” in partnership with advertising agency The Escape Pod and 'Action Movie Kid' YouTube channel creator Daniel Hashimoto. The campaign includes TV ads and in-cinema advertising.

New York – Old Navy is launching a back-to-school promotion on the YouTube video platform. The retailer is releasing a video of a new back-to-school anthem, “Unlimited,” featuring cameos by stars of the youth multichannel network AwesomenessTV.

Foothill Ranch, Calif. – The Wet Seal Inc. has named Iris Mobile as its mobile messaging agency. Iris Mobile will support the brand's mobile marketing programs with Rich Media Messaging (RMM) to help the retailer strengthen its presence and connect more personally with its mobile customers.

Knoxville, Tenn. -- Regal Cinemas is partnering with Coca Cola to launch a promotion called "Tweet-a-Coke.” The promotion gives customers the chance to share a Coke via Twitter.

Moviegoers can buy and Tweet a friend a Coca-Cola at participating Regal Cinemas across the country. They can connect a credit card to their Twitter account, then tweet a friend using @TweetACoke, the word "enjoy" and their friend's Twitter handle.

HBC Department Store Group has deployed the Swirl in-store beacon marketing platform to deliver digital experiences to consumers' smartphones while they shop in the company's department stores in Canada and the U.S.

Using beacons installed in merchandising areas throughout its stores, Hudson's Bay and Lord & Taylor will automatically deliver branded content and personalized offers to in-store shoppers through an array of company-owned and third-party mobile apps.

Toronto - HBC Department Store Group is deploying the Swirl in-store beacon marketing platform to deliver digital experiences to consumers' smartphones while they shop in the company's department stores in Canada and the U.S. Using beacons installed in merchandising areas throughout its stores, Hudson's Bay and Lord & Taylor will automatically deliver branded content and personalized offers to in-store shoppers through an array of company-owned and third-party mobile apps.