Mobile Marketing

Overstock.com is once again getting attention for the design of its mobile apps.

The company has received top honors in the Web Marketing Association's 2014 MobileWebAwards for “best iOS retail mobile application.” Overstock’s Android application received the same award last year.

A new report looking at consumer shopping habits on mobile phones shows that Sunday is the best day of the week when it comes to sales from mobile shoppers.

"Online shopping has become a major force in global markets. And, with the holiday shopping season upon us in the United States, we see mobile's share of that market accelerating," said Larry Moores, vice president for consumer mobile reporting and analytics at Opera Software, a leading mobile internet and advertising company.

Social media is front and center at Jo-Ann Fabric and Craft Stores this holiday season with the retailer tapping into customers’ desire to share with the introduction of the Holiday Hub.

Facing a holiday shopping season in which consumers will be more digitally engaged than ever, Target is partnering with Google to introduce a new mobile experience aimed at driving traffic to its stores.

Bullseye’s Playground is a mobile game experience featuring Target’s bull terrier mascot Bullseye and other characters. In select Target stores, guests will have the opportunity to immerse themselves in Bullseye’s Playground using Google’s new Project Tango Development Tablet, which will transform the store into a 3D winter playground.

Minneapolis - Target Corp. continues to invest in new mobile and digital investments to drive traffic.  The retailer announced it is partnering with Google on an interactive mobile game experience that has a big in-store component.  The project is part of Google’s Art, Copy & Code program, which Google describes as partnerships that explore how creativity and technology can work hand in hand to build brands.

Reston, Va. - Cyber Monday reached $2.04 billion in desktop online spending, up 17% from a year ago and representing the heaviest online spending day in history and the only day ever to surpass $2 billion in sales. According to data from comScore, the weekend after Thanksgiving also reached a major milestone as it saw its first ever billion-dollar online shopping day on Saturday, while Sunday’s sales just fell short of the $1 billion mark.

NEW YORK - New York City retailer Hammacher Schlemmer is pioneering what may well be the next evolution of catalog shopping with the launch of what it describes as the “first augmented reality catolog.”

"It's the next best thing to visiting our landmark Manhattan store in person," said Rich Tinberg, Hammacher Schlemmer's CEO.