Mobile Marketing

New York — More consumers (40%) say they plan to shop on Cyber Monday than Black Friday (36%). According to a new survey of 1,000 consumers from Verizon Wireless and KRC Research, people in the West (39%) are most likely to go shopping on Cyber Monday compared to other regions (33% Northeast, 36% South, 36% Midwest).

New York - A sophisticated marketing mix—one that includes social media, mobile and digital campaigns—is crucial in today’s fragmented retail environment. Twitter be can be especially helpful in targeting customers, according to one industry expert.

High expectations are the key to everything. Take mobile for example. Apps from Starbucks, Uber, Netflix, and Apple have all made outstanding digital experiences expected and commonplace. Finally, customers have a taste of products and services that work the way they should, effectively reprogramming consumer expectations for all digital experiences.  

When Macy's kicks off the holiday shopping season with its traditional parade on Thanksgiving Day, the retailer will also be deploying social media to complement its holiday push.

The company earlier this year was one of the first retailers to launch Facebook video ads. On Thursday evening, Macy’s will roll out its next round of video ads, this time to coincide with its Black Friday weekend campaign.

Wine with screw top lids was bad enough for purists, now retailers are filling their shelves with wine-based products package in cans.

By Christopher Birkholm    As the official kick-off of the holiday season approaches, your core online holiday campaigns are all wrapped up and ready for holiday shoppers. This year, it is expected that online consumer spending will rise 16%  over last year to approximately $60 billion, according to the comScore forecast. Desktop commerce is expected to jump nearly 14% while mobile commerce could see an increase of nearly 25%.  

Younger shoppers make up the demographic group most likely to visit physical stores Thanksgiving weekend, but retailers had better be ready to offer the digital natives an ominchannel experience, according to new research from a leading retail trade group.  

AUSTIN, Texas - Office Depot is currently utilizing a new location-based mobile marketing app, Shazom In-Store, in all of its Office Depot and OfficeMax retail store locations throughout the country. The solution combines Shazam, one of the world’s most popular apps, with proprietary technology from Mood Media.