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Mobile Marketing

  • It's an omnichannel holiday for CVS customers

    CVS has developed an omnichannel strategy for this holiday season that focuses on targeting customers online, on mobile and in stores.

    Consumers can follow @CVS_Extra on Twitter to learn about upcoming promotions and ways to win a variety of gift items through special contests. Additional holiday savings and tips can be found on the CVS Facebook page.

  • Looking for a product? Try the mobile Yellow Pages

    Orem, Utah – Checking the Yellow Pages for various types of information is a time-honored tradition, but now consumers can use the mobile version to find products. App developer Avantar is releasing a feature in the Yellow Pages app that lets shoppers pinpoint locations of products.  
  • Amazon teams up with Ibotta on rebates

    Amazon.com is getting deeper into the cash rewards game by partnering with a rebate shopping app.

    For the first time ever, Ibotta will make it possible for anyone shopping on Amazon.com to earn cash rebates.

  • Amazon offers cash rebates with Ibotta

    Seattle – Amazon.com is partnering with retail shopping app provider Ibotta Inc. to enable Amazon shoppers to receive additional cash back on a range of products purchased directly on Amazon.com.  
  • Starbucks anticipates record gift card purchases Dec. 24

    Seattle - Starbucks Corp. anticipates record purchases of Starbucks gift cards on Dec. 24, citing the trend for customers to push their gift card purchases later and later. In 2013, more than 2 million Starbucks Cards were purchased in the U.S. and Canada on Christmas Eve, representing nearly 1,500 cards purchased per minute.  
  • Target aims at Cartwheel users, delivery seekers

    Minneapolis – Target Corp. is aiming last-minute holiday promotions at users of its Cartwheel mobile savings app and customers in need of product delivery or pickup. Cartwheel is offering users 50% off a different toy every day until Dec. 24.   
  • Etsy gets social with new e-commerce platform

    Buying and selling on Etsy.com is going to get a lot more social thanks to a new partnership between the Internet retailer and a social commerce platform called Shoppost.

    Shoppost, owned by Zantler, is now officially available to Etsy users and gives sellers the ability to sell their products in-stream on such top social networks as Facebook, Twitter, Pinterest and Tumblr.

  • Gift cards and clothes top holiday lists

    Gift cards and clothing top the lists of holiday shoppers this year, according to a new Harris Poll conducted for Macy's.

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