Mobile Marketing

Belmont, Mass. – To ensure coupon redemption, retailers may want to take a mobile approach. A recent study of retailers using CodeBroker mobile marketing solutions showed CodeBroker mobile coupons, ranging from in-app to on-demand offers, resulted in redemption rates as high as 50%.

The study also showed that multi-channel promotions are highly effective in increasing redemption rates, while on-demand offers, in which consumers request a coupon, have the highest average rate. Other key findings include:

Irving, Texas – Chuck E. Cheese’s is running a dance-themed omnichannel promotion featuringYouTube stars Shaniah Jones and D’Squared Live. Kids can win free tickets by learning to “do the Chuck E.,” an original dance, at Chuck E. Cheese’s locations.

Plano, Texas – Consumers enjoyed a very discounted holiday season. According to a new survey from Alliance Data Survey, there was a 12% increase in the number of consumers saving on holiday purchases using rewards, discount offers and coupons.

By Jim Singer, A.T. Kearney, and Ryan Mathews, Black Monk Consulting

Brawny paper towels are known for being tough, but now the brand is standing strong with wounded service members in need of help.

Georgia-Pacific, the maker of Brawny, announced it has raised $2 million for the Wounded Warrior Project (WWP) following its third year of partnering together. WWP is a national organization dedicated to honoring and empowering wounded service members transitioning back to civilian life through unique, direct programs and services.

Canton, Mass. - Dunkin' Donuts has launched a special New Year's Twitter sweepstakes. Beginning Dec. 29 and continuing through Wednesday, Dec. 31, followers of @DunkinDonuts will be asked a New Year's themed-question each day.   Consumers who tweet an answer using the special hashtag #DDNewYearSweeps will be entered to win one of three daily prizes of Dunkin' Donuts coffee for a year. In addition, each day 15 participants will be randomly selected to receive a $100 mobile gift prize.

CVS has developed an omnichannel strategy for this holiday season that focuses on targeting customers online, on mobile and in stores.

Consumers can follow @CVS_Extra on Twitter to learn about upcoming promotions and ways to win a variety of gift items through special contests. Additional holiday savings and tips can be found on the CVS Facebook page.

Orem, Utah – Checking the Yellow Pages for various types of information is a time-honored tradition, but now consumers can use the mobile version to find products. App developer Avantar is releasing a feature in the Yellow Pages app that lets shoppers pinpoint locations of products.