Report: Mobile shoppers prefer Sundays
A new report looking at consumer shopping habits on mobile phones shows that Sunday is the best day of the week when it comes to sales from mobile shoppers.
"Online shopping has become a major force in global markets. And, with the holiday shopping season upon us in the United States, we see mobile's share of that market accelerating," said Larry Moores, vice president for consumer mobile reporting and analytics at Opera Software, a leading mobile internet and advertising company.
Unlike desktop traffic to e-commerce sites, which tends to peak on Mondays and remains stronger during weekdays than on weekends, mobile shopping traffic is highly concentrated on Sundays. One possible explanation is that many consumers use their mobile devices to browse products online over the weekend, then revisit and purchase when they return to their desks on Monday. The day with the lowest mobile shopping traffic is Friday.
The Christmas season is the most active time for mobile shopping in the United States. Between November and February, the United States sees an increase of over 15% higher than annual averages in shopping volume. When taking a global look at the data, the month that sees the most mobile traffic volume to shopping sites is actually June, while February sees the highest mobile traffic for avid shoppers (those whose mobile behaviors indicate a strong interest in shopping).
In the United States, Amazon leads the pack in mobile shopping with a 36.3% market share of traffic volume. EBay is second with 16% of the market share, followed by Craigslist with 11.5%. Among the big-box retailers that offer mobile shopping, Walmart sees the highest volume of traffic, followed by Target and Sears. Other U.S. retailers that see an increase in mobile traffic in November include Walgreens, Lowe's, Macy's, Kohl's, Barnes & Noble, Kmart and Nike.
About 270 million users of Opera Software's mobile browsers were surveyed for the report, combined with data from the Opera Mediaworks mobile ad platform, which serves 65 billion ad impressions a month on over 17,500 mobile sites and apps and reaches 800 million consumers globally.
Read the full report.