Skip to main content

Mobile Marketing

  • Survey: 40% of hoilday shoppers use mobile apps

    Los Gatos, Calif. -- Forty percent of holiday shoppers use mobile shopping apps. According to a new poll of 1,000 U.S. consumers from Wanderful Media, parent company of local sales site Findnsave.com, 51% of shoppers are very interested in receiving mobile notifications regarding holiday deals and sales, and 20% of them have already signed up to receive mobile sale alerts.  

  • Study: Facebook leading social network for holiday promotion

    New York -- During the 2014 holiday season, marketers will run more campaigns on Facebook than any other social network. According to new data from Experian Marketing Services, 49% of global marketers who run social-media campaigns will do so via organic Facebook posts, and 34% plan to use paid ads or boosted posts.   

  • Survey: 68% of consumers will do most or all of holiday shopping online

    Redwood City, Calif. – About seven in 10 (68%) of consumers plan on doing most or all of their holiday shopping online. According to a new survey of nearly 1,000 consumers from from digital video advertising provider YuMe Inc., 77% are likely to buy some type of wearable technology.   Other key findings include:  

  • Survey: Consumers want Black Friday apps

    New York –- There is a high demand among consumers for mobile apps that would make the Black Friday shopping experience easier. According to data from Verizon, 80% of consumers say knowing where to get the best Black Friday deals would make their experience easier.  

  • Nielsen survey: More than half of shoppers plan to participate in Cyber Monday

    New York -- According to Nielsen’s 2014 Holiday Retail Sales Forecast, nearly 25% of consumers polled had already started their holiday shopping in September. However, Black Friday and Cyber Monday are still relevant, as 52% of respondents in a just released Black Friday/Cyber Monday survey stated that they plan to venture into stores on Black Friday and 55% of respondents stated that they plan to fire up their computers for Cyber Monday. 

  • Samsung releases beacon solution

    Ridgefield, N.J. –- Samsung is taking direct aim at the burgeoning market for Apple’s iBeacon in-store marketing/messaging solution with its own new beacon-based tool called Proximity. Like iBeacon, Proximity uses Bluetooth Low Energy beacons to identify and track the location of shoppers in a store by their mobile devices and send them offers and promotions based both on their purchase history and location in the store.  

  • Survey: Consumers seek Black Friday deals

    When asked which Cyber Monday offers they will take advantage of, 70% of consumers said deals. In addition, a new survey from FatWallet.com shows that 42% said coupons, 31% said cash back, 51% said storewide discounts and 68% said free shipping.  

  • Santa sizzles in Belk’s digital effort

    Department store retailer Belk has enlisted a hot male model to serve as a non-traditional Santa Claus at the center of a multifaceted digital initiative.

X
This ad will auto-close in 10 seconds