U.S. Internet Q1 ad revenue hits $13.3 billion
New York — Internet ad revenues hit a record-breaking $13.3 billion in the United States in the first quarter of 2015, up 16% over the year-ago period, according to the latest IAB Internet Advertising Revenue Report figures released today by the Interactive Advertising Bureau and PwC US.
“Brand marketers need to be where the consumers are – and as of today, that is unquestionably on digital,” said Sherrill Mane, senior VP, research analytics and measurement, IAB. “This double-digit growth speaks to the incredible popularity of interactive screens.”