Media Advertising

Visual marketing platform provider Olapic, which turns consumer-generated photos and videos into brand assets for use in marketing, is teaming up with a major social network.

Olapic is now part of the Facebook Marketing Partner Program.

Chicago -- General Growth Properties has launched a Fall Fashion Guide, available online and accessible to its mall shoppers around the country.

As the first major retailer to kick off Hispanic Heritage Month, Macy's partering with three Latino celebrities on special in-store events.

Macy’s says it will bring together Mario Lopez, Don Omar and Angel Merino, who have influenced pop culture through their music, lifestyle and beauty expertise, as three Latino influyentes to share their inspiring stories with customers in live candid conversations.

New York – Front-running Republican presidential contender Donald Trump continued his war of words with Macy’s Inc. during a Sunday morning interview on the CBS program, "Face the Nation."

Trump singled out Macy’s as an example of companies where the CEO places their friends on the board and receives inappropriately high pay.

Lane Bryant is taking its campaign to make women of all shapes and sizes feel beautiful across channels this fall.

The retail chain catering to women sizes 14 to 28 is launching a new marketing campaign with the tagline "Plus is Equal." The creative for the campaign was shot by renowned fashion photographer Cass Bird and will run in Vogue, Glamour, Refinery29 and PopSugar, and will be featured on the E! Network and the 67th Emmy Awards.

New York – Lane Bryant is promoting equality for women who wear larger sizes with a new omnichannel campaign.

The specialty fashion retailer’s #PlusIsEqual campaign is using channels including social, TV, print and video to urge better treatment of women sizes 14-24 in the media and by retailers.

The company, the PGA Tour’s exclusive off-course/off-airport retail partner, has built a business dedicated to providing golf enthusiasts of all levels access to the same technology and expertise that card-carrying Tour pros enjoy. Stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club-making and repair facility.