Media Advertising

From American Idol winner a decade ago to one of the biggest names in entertainment, Carrie Underwood will add extra star power to the 14th annual Belk Bowl football game slated for December 30.

I know what you’re thinking … another article about programmatic. But given the rapid pace of advancements in the programmatic space, we’ve entered a time when advertisers and retailers are forced to reexamine their strategy, take a closer look at what programmatic means to their business, and prioritize the pieces of the puzzle they should be employing to reap the greatest benefits.

Staples is injecting more starpower into its latest promotion aimed at supporting education.

The retailer is building on its decades-long support of teachers, students and education by funding 176 local classroom projects in New York City, as part of its recent $10 million pledge to Think It Up, a new national initiative of the Entertainment Industry Foundation that seeks to inaugurate a new movement in support of students, teachers and schools, helping to create a culture of excitement about learning everywhere in America.

Guitar Center has crowned the winner of its Cover Me promotion, which aims to jump-start the career of amateur musicians.

The retailer along with DJ Zedd have selected Tyler Acord, aka Scout, as the winner of Guitar Center's Cover Me contest.

Bellport, N.Y. – Perfumania wants to be sure investors hear about its growth potential. The specialty fragrance and beauty retailer has retained JCIR, a New York City-based investor relations firm, to expand its investor relations and financial community outreach program.

Bolingbrook, Ill. -- Fast-growing Ulta Beauty shows no signs of losing its momentum as the specialty retailer reported better than-expected results for the second quarter and raised its guidance.

On its quarterly earnings call, Ulta said it will launch a national television advertising campaign.

Ulta’s net profits increased 8.5% to $74.2 million, from $60.8 million in the year-ago period, helped by an improved online assortment and less overall discounting.

Birmingham, Ala. – Books-A-Million needs more best-sellers.

A lack of hit books hit fiscal results of Books-A-Million Inc. during the second quarter of fiscal 2015. Net loss grew to $5.8 million from $3 million the same quarter a year earlier, with costs and expenses rising or staying flat in the face of slipping revenues.

Net sales dipped to $107.9 million, from $108.3 million. Same-store sales dropped 0.3%.

Gisele Bundchen may have retired from the runway, but Stuart Weitzman knows the supermodel still appeals to fashionable shoppers.

So the retailer has enlisted the celebrity mom to star in the brand's first TV commercial, which will premiere during this year’s MTV Video Music Awards on Aug. 30.