Media Advertising

Despite not having any stores in or near St. Louis, Academy Sports + Outdoors has inked a multi-year brand building deal with the Cardinals that is sure to have fans of the popular hometown baseball team scratching their heads.

Petco is leveraging the combined power of video and celebrities with its latest promotion, "Think Adoption First."

New York -- Upscale footwear brand Stuart Weitzman has launched its first Instagram-based advertising campaign. The online campaign features Cinemagraps, which animates a portion of a photo so that it looks like a video. It was done in collaboration with Jamie Beck and Kevin Burg of Ann Street Studio.

As retailers try varying ways to attract the interest of shoppers, Stuart Weitzman is launching a totally new kind of digital campaign.

The retailer says it is the first company in the apparel industry to launch what is called a "cinemagraph advertising campaign" on Instagram. Cinemagraphs — still photographs incorporating looping video elements — are increasingly popular as retailers experiment with new visual tricks and gimmicks designed to make consumers stop and take notice.

New York – Lane Bryant is launching its #ImNoAngel omnichannel spring campaign Monday, April 6. The #ImNoAngel campaign, conceptualized by creative agency- Laird+Partners, kicks off with a series of TV advertisements and photographs taken by photographer Cass Bird.

The comprehensive national advertising campaign will feature Bird's images and video across Lane Bryant's stores and social media channels, as well as on billboards, public transportation (including on buses and subways), television and in print.

Lane Bryant is launching an omnichannel spring marketing campaign that hopes to drive women to embrace what makes them unique.

The plus-size retailer is encouraging customers to celebrate the fact that they’re different to the prototypical "Victoria's Secret Angel” and that all sizes can (and deserve to) be sexy. 

Media is complex. Time Warner Cable Media makes it easier for you to target the right consumers effectively on every screen from TV to mobile.

Baltimore - Retail was the largest vertical on the Millennial Media mobile advertising platform in 2014, followed by telecommunications and entertainment. According to the Millennial Media Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report, retail saw 49% year-over-year growth on the Millennial Media platform in 2014.

Procter & Gamble is expanding its outreach to African American consumers with its sponsorship of the 2015 Black Girls Rock! Awards.

The company, together with Target, will celebrate African American girls who are making a positive difference and will invite the community to “change the beauty conversation” by joining P&G’s Imagine a Future (IAF) program.