Olapic becomes marketing partner of major social network

Visual marketing platform provider Olapic, which turns consumer-generated photos and videos into brand assets for use in marketing, is teaming up with a major social network.



Olapic is now part of the Facebook Marketing Partner Program.



As a partner, Olapic will help brands globally collect, curate and manage original consumer imagery, or earned content, in advertising and marketing efforts on the social platform. Olapic is able to service the needs of global enterprise brands that are looking to advertise on Facebook by using earned content and decreasing the costs associated with generating fresh creative assets.



Olapic is also working with brands and retailers on using earned content in campaigns for the new Instagram Ads API. Both Instagram and Facebook ads can be launched directly from the Olapic dashboard to streamline the process.