Media Advertising

Target Corp. is turning TV into an immediate sales driver with a new omnichannel ad campaign.

According to ClickZ, Target is partnering with Shazam, an online music app that has been expanding its functionality, to capture sales from consumers as they watch TV. Target is running TV ads that ask consumers to “Shazam to Shop Now.”

Top marketers at Neiman Marcus and Home depot were among a group of marketing executives recognized by the CMO Club this week.

The CMO Club, established to celebrate the marketing industry's brightest leaders and to provide a forum to share their successes with other CMOs, determined four winners in various categories.

The Retail Design Institute, the oldest and largest association for design professionals, and Chain Store Age, the leading authority on retail operations and producer of the annual SPECS conference, are partnering on the Institute’s 45th Annual International Store Design Competition.

A new report from Nielsen offers concrete evidence that brands really can do well by doing good.

A landmark global report from Nielsen show that brands that demonstrate a commitment to sustainability grow faster than those that don’t. According to the 2015 Nielsen Global Corporate Sustainability Report, in the past year, sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than 4% globally, while those without grew less than 1%.

Restoration Hardware has opened a new format that redefines the retail experience and has CEO Gary Friedman calling it the company’s finest work to date.

The retailer says its new brand,  RH Modern, aims to offer one of the most fully-integrated assortments of modern furnishings, lighting and décor under one brand in the world. The multi-channel business  debuts with its own 540-page magazine-catalog hybrid, a dedicated website, and a significant retail presence, including a standalone RH Modern store.

Placing ads in tweets just got easier and more precise for retailers.

Naturalizer is looking to engage with its core shopper on an emotional level by launching a digital marketing campaign that focuses on how style transcends generations.

The Naturalizer brand plans to feature the special bond between mother and daughter in this omnichannel campaign, as seen through the Durso, Sambucini and Baker families. Each family has styled a different Naturalizer shoe – with mother and daughter adding their own twist.