Media Advertising

Edison, N.J. - Consumers are turning to user-generated social media images and videos to help them make purchasing decisions. According to a new study of more than 500 online shoppers from Dotcom Distribution, more than half of respondents (54%) have used social media to find photos or videos of a product they were thinking of buying within the past year.

Woonsocket, R.I. -- Norman de Greve will join CVS Health as chief marketing officer, effective July 15. In this role, de Greve will be accountable for marketing strategy across the enterprise.  

Currently, de Greve is president of the Boston and Detroit offices of the DigitasLBi marketing agency. de Greve has experience in cross-channel communications planning, brand campaigns, media, loyalty and analytics.

In addition to his 14 years at DigitasLBi, de Greve spent time in management consulting.
 

It doesn't really matter whether shoppers are familiar with hoops star Emmanuel Mudiay yet, because Foot Locker is launching a campaign that explains everything.

The specialty athletic retailer has launched a YouTube video campaign called "Life Changes After the Draft" – a series of four, 15-second commercials with Under Armour featuring top-NBA Draft prospect Emmanuel Mudiay.

Spartanburg, S.C. – Denny’s is partnering with 20th Century Fox on an omnichannel promotion for the upcoming movie “Fantastic Four.” The Denny’s Instagram channel will be posting a series of exclusive clips for followers throughout the partnership.

Foot Locker is teaming up with ASICS on a creative campaign that tells the life story of runners on film.

The "Real Lives. Real Runners." campaign will provide a platform for runners to capture and share their stories. Building on the successful 2014 "All Runners Welcome" campaign from Foot Locker and ASICS, "Real Lives. Real Runners." invites filmmakers to identify authentic runners and document in a short film why they run and how running impacts their lives.

St. Louis — Panera Bread has unveiled a new national omnichannel advertising platform. Developed in collaboration with the Anomaly agency, the "Food as it should be" campaign includes national television spots, billboards, radio advertising and digital and display content that will begin to air this week.

Coca-Cola wants U.S. consumers to “Reach Up” to support the 2015 Special Olympics in Los Angeles.

The company has assembled a star-studded team to record a song for the games called “Reach Up,” which will be featured on Coke's social media channels. The song features rock band O.A.R., recording artist Cody Simpson, Breanna Bogucki, a singer and decorated Special Olympics athlete from Illinois who has Autism, and Madison Tevlin, a young Canadian woman with Down syndrome who became a viral sensation earlier this year.

Dr Pepper is targeting Hispanic millennials through a creative marketing partnership with the 2015 Premios Juventud VIP Tour. 

The PJ VIP Tour, which paves the way to the 2015 Premios Juventud Awards Show airing on the Univision Network on July 16, will make stops in Miami, Los Angeles, San Jose, Houston, and will finish in Chicago and give Dr Pepper a special opportunity to tap into the Latino youth market.

Retailers with Pepsi on their shelves will be happy to know that the brand is putting out all the stops to entice shoppers to make Pepsi products part of their summer.

The beverage company is embarking on a summer marketing campaign that promises to deliver one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations.