Former JCPenney CMO lands at Yahoo

Yahoo has named the former marketing chief at JCPenney as its new senior vice president consumer marketing.

Debra Berman will be joining Yahoo as our new Senior Vice President of Consumer Marketing, reporting to me. Berman will join the Yahoo marketing team on July 6, bringing with her more than two decades of marketing experience.

Berman's background in helping brands define and connect with consumers, coupled with her data and analytics-driven approach to drive marketing performance, makes her an ideal fit for this role. In this newly created role Debra will oversee product marketing, help drive audience engagement and lead consumer brand strategy.

Prior to Yahoo, Berman was the CMO of JCPenney, where she led the restoration of both the customer base and brand health during a critical turnaround period for the company.

Berman has been named one of Brand Innovators Top 50 Women in Marketing in 2014 and 2015, DFW CMO of The Year and 2012 AdAge Media Maven.

Prior to joining JCPenney, Berman was VP of Marketing Strategy and Engagement for Kraft Foods, where she unlocked the global potential for many iconic, heritage and emerging brands. Before Kraft, Berman's career includes time spent in advertising, brand strategy and management consulting.