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  • Amazon goes to the movies to promote its original programming

    Amazon will be promoting its growing portfolio of original content available to Prime members on 20,000 movies screens after reaching a multi-year agreement with National CineMedia.

  • Star power helps boost sales at Express Inc.

    Buoyed by strong holiday sales, Express reported impressive results for its fourth quarter as the company’s turnaround remained on track. The chain issued an upbeat earnings forecast for the full year.

    The specialty retailer reported better-than-expected net income of $56.1 million, or 67 cents per share compared to $41.8 million, or 49 cents per share, in the year-ago period.

  • Pier 1 Imports sales better than expected

    Customers responded favorably to holiday promotions at Pier 1 during the fourth quarter and the retailer is poised for an even better spring now that it plans a return to TV advertising.

  • Dick's celebrates its in-store Olympians

    Dick's Sporting Goods is launching an emotional omnichannel campaign as part of its sponsorship of Team USA.

    The TV and digital effort tells the story of everyday sacrifices made by Olympic/Paralympic-hopeful athletes, and it prominently features five Team USA Contenders who are currently employed in Dick's stores nationwide.

  • Bridgestone Retail goes for gold with former Olympian

    The 2,200 unit Bridgestone Retail Operations chain of automotive stores is drawing inspiration from a gold medal winning Olympic sprinter to help accelerate its performance.

  • Dick's Sporting Goods celebrates its in-store Olympians

    Dick's Sporting Goods is launching an emotional omnichannel campaign as part of its sponsorship of Team USA.

    The TV and digital effort tells the story of everyday sacrifices made by Olympic/Paralympic-hopeful athletes, and it prominently features five Team USA Contenders who are currently employed in Dick's stores nationwide.

  • Survey: Retailers focus on specific marketing channel

    When it comes to marketing technology spend, retailers are overwhelmingly allocating dollars to a particular consumer touchpoint.

    According to a new survey of more than 200 retail marketing executives from digital savings platform RetailMeNot Inc., "The Rise of Mobile Marketing Spend in Retail," 87% of retail marketers plan to invest more in mobile marketing in 2016.

    In comparison, 73% of respondents plan to increase non-mobile digital advertising spend and 62% plan to increase their offline advertising spend.

  • Wayfair brings digital expertise to an old-fashioned channel

    Online retailer Wayfair Inc. is putting a digital spin on that most traditional of selling vehicles: the paper catalog.

  • A penny for their business? J.C. Penney is on a roll

    J.C. Penney continues to be a bright spot in the retail sector with impressive increases in same store sales and earnings, as well as a new marketing campaign that is generating a lot of buzz.

    On Thursday the retailer announced that same store sales grew 4.1 % for the fourth quarter ended Jan. 30. A combination of strong sales growth, accelerated gross margins and disciplined expense reduction resulted in full year adjusted EBITDA of $715 million, a $435 million increase.

  • J.C. Penney reports strong Q4 sales; debuts 'Penney Days'

    J.C. Penney continues to be a bright spot in the retail sector with impressive increases in same-store sales and earnings, as well as a new marketing campaign that is generating a lot of buzz.

    On Thursday, the retailer announced that same store sales grew 4.1 % for the fourth quarter ended Jan. 30. A combination of strong sales growth, accelerated gross margins and disciplined expense reduction resulted in full year adjusted EBITDA of $715 million, a $435 million increase.

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