NRF takes its case against border adjustment tax to the public

The National Retail Federation has increased its attack against the border adjustment tax.



The association has launched a television, print and digital ad campaign designed to educate Americans on the high consumer cost of the proposed tax, which is included in the House Republican leadership’s “Better Way” plan for tax reform.



The NRF has called the proposal a bad tax policy that would increase costs on everyday necessities like food, gas, clothing and prescription medicines for the average family by as much as $1,700 in the first year alone.



“American consumers are being asked to foot the bill for a new $1 trillion tax giveaway for multinational companies, and this campaign will make sure those paying for it know it,” NRF senior VP for government relations David French said. “We need tax reform that rewards entrepreneurs and allows businesses to grow and create good-paying jobs that lift working families up. The BAT does just the opposite, penalizing Americans by adding a tax on clothing, food, gas and other necessities while threatening the very industry that 42 million hardworking men and women rely upon for their livelihoods.”



The TV spot will air starting Feb. 28 on the Fox News Channel’s morning program, “FOX and Friends,” and during the NBC show “Saturday Night Live” this Saturday, March 4. The television ads will be supported with a digital and print campaign and will encourage consumers to contact their members of Congress to express opposition to the border adjustment tax.