Media Advertising

It's hard to find a brand more excited about the first day of fall than UGG.   Ready to kick off its favorite season in style, UGG is launching a custom, fall-themed Snapchat lens. The lens, which will be available until midnight tonight, is part of the company’s digital campaign, #UGGseason. UGG fans can log onto Twitter and post their favorite looks, memes and comments, including those created through Snapchat.  

The man who founded the Crazy Eddie consumer electronics chain has died at the age of 68.   Eddie Antar grew his company from one location in Brooklyn, New York, to the largest electronics retailer in the New York metro area in the 1980s, with 43 stores in four states.  The chain gained national fame for its television commercials which featured a maniacal-looking pitchman (which many people mistakenly took to be Antar) screaming at the end of the spot that Crazy Eddie’s prices were  “insane.”  

Target Corp. is putting out the red carpet for the opening of New York Fashion Week.     The retailer, in partnership with IMG, the parent company behind Fashion Week, opened a temporary sing-a-long piano lounge at The Park at Moynihan Station (on West 33rd Street), one of the official NYFW venues. It kicked off the fashion event with an opening party that drew such luminaries as Queen Latifah, Christie Brinkley, and Kendall Jenner.  

From new store prototypes to merchandise changes, Abercrombie & Fitch has been investing in efforts to transform and update its namesake and Hollister brands.     Unfortunately, getting consumers to change their ideas regarding the brands is not proving all that easy, according to Columbus Business First.     

Target Corp. is losing its top marketing honcho just months before it enters its most important selling season.   Jeff Jones, executive VP, chief marketing officer at Target, will depart the discounter effective Sept. 9. Jones will be joining Uber as president, ridesharing. He will responsible for Uber’s operations, marketing and customer support globally.   Target is conducting an external and internal search for Jones' replacement.  

Tanger Outlets is putting its pedal to the metal marketing-wise, signing on as lead sponsor of Martin Truex Jr.’s No. 78 NASCAR racer and his Furniture Row Racing Team.   The striking red-and-black Tanger Toyota will debut at the Federated Auto Parts 400 on September 10 at Richmond International Raceway in Virginia before motoring on through the 10-race Chase  playoff series.  

Three-quarters of Hispanic shoppers in the U.S. will make back-to-school purchase in stores, but which ones will be strongly influenced by their mobile marketing offers.   A survey of 500 Hispanic consumers conducted by mobile ad platform Retale found nine out of 10 saying they’d be using their smartphones to shop and that their dollars would be put toward the best deals.  

Papa John’s is the most recognized brand among fans of the National Football League and the chain intends to keep it that way, announcing it had renewed its multiyear deal as the official pizza sponsor of the NFL and the Super Bowl.   In that regard, Papa John’s is permitted to use NFL logos in its advertising and conduct integrated marketing campaigns involving the NFL Kickoff event and the Pro Bowl in addition to the Super Bowl.