Skip to main content

Media Advertising

  • J.C. Penney taps athletic wear trend with new line

    J.C. Penney is teaming up with WWE to launch a new line of performance apparel for men and women.

    Tapout, a global fitness and training brand recently re-launched by WWE and Authentic Brands Group, is now available in nearly 300 J.C. Penney stores and at jcp.com, with plans to launch a women’s collection this summer.

  • April Fools' Day hits retail

    No, Trader Joe’s is not closing, and GrubHub is not launching a new ride share service called “Gruber.”

    These are just two of the many fake news announcements circulating this April 1, a day traditionally dedicated to pranks and jokes. The retail-related April Fools hoax that by far has gotten the most attention, a false report that organic grocer Trader Joe’s would shutter all stores and discontinue all branded products by 2017, was actually released March 31.

  • Survey: These social networks most influence purchases

    When it comes to buying products, consumers are particular about who and what they trust to get advice.

    According to a survey of nearly 14,000 adults conducted in early March by social retail technology provider Collective Bias, Facebook and YouTube are the most persuasive social channels for consumer purchases. About 19% of consumers find Facebook to influence their purchasing decision most, with YouTube coming in second at nearly 18%. YouTube is especially popular with men (23%) compared to women (14%).

  • Walgreens issues corporate 'Red Nose' challenge as exclusive retail partner of 2nd Red Nose Day

    Walgreens on Monday announced its returns as the exclusive retail partner of the second annual Red Nose Day, helping raise funds to fight kids' poverty. The campaign's iconic Red Noses - which people wear in support of the official Red Nose Day on Thursday, May 26 - returned to store shelves at Walgreens and Duane Reade locations nationwide this morning, officially kick starting the nine-week charitable campaign.

  • Belk rocks Charleston with annual music fest

    While the annual South By Southwest festival was underway in Austin, regional department store operator Belk was connecting with its core customers in the southeast by hosting a festival of its own.

  • Trendspotting: Skyline Signs Tell the Tale (And SPECS Show Wrap-Up)

    This week I’d like to discuss the re-emergence of skyline signs, but first allow me to offer a quick thank you to the entire Chain Store Age and SPECS Show teams for executing a trade show I won’t soon forget.

    Of course, I’m talking about last week’s show at the beautiful Hilton Anatole in Dallas, #SPECS2016.

  • Tanger Outlets publishes in style

    Tanger Outlets is bringing its celebration of spring fashion directly to shoppers.

    The Greensboro, North Carolina-based operator of 42 upscale outlet shopping centers with two under construction is releasing its seasonal TangerSTYLE magazine. TangerSTYLE features brands including J.Crew, Banana Republic, and Cole Haan. The magazine is available free at Tanger Outlets locations, as well as online and via the Tanger Outlets mobile app.

  • PR and ROI — Be A Storyteller

    Storytelling is an intrinsic part of our daily lives. Movies, books, music, news, religion and art are all imbued with the stories we tell each other–and the stories we tell ourselves.

    Even the spaces and places that we work, shop, eat and play are “speaking” to us – and through us – defining our dreams and desires, informing our values, and even shaping the contours of our hidden prejudices and deepest fears.

  • H&M launches garment 'rehaul' with M.I.A.

    H&M is joining forces with one of the most influential urban artists in music on a campaign with appeal to many of today's fashion shoppers.

    From April 18 to April 24, H&M aims to collect 1,000 tons of unwanted garments from customers in its more than 3,600 stores worldwide. The initiative is part of H&M’s goal to close the loop in fashion by recycling garments to create reusable textile fibers.

  • Can retailers count on the Bieber effect this spring?

    Retailers who sell Calvin Klein brand apparel are watching sales closely to see how the fashion brand is impacted by a new deal with pop star Justin Bieber that changes how brands engage with celebrities to drive sales.

    Bieber has embarked on a world tour for the first time in four years to support his new best-selling album "Purpose" – and help sell Calvin Klein products. That’s good news for retailers because Bieber has lots of fans and the Calvin Klein brand will be deeply woven into live performances and integrated into social media efforts.

X
This ad will auto-close in 10 seconds