Media Advertising

Barneys New York is charting a different course this holiday season.   The luxury retailer is known for its satirical, often outrageous holiday window displays. But this year Barneys’ windows, in response to what it called “the world's current climate of chaos and divisiveness,” will be built around the themes of love, peace and joy.  

The Trump campaign hired a British data firm that collects data gleamed from such sources retailers’ loyalty cards to help target potential voters.   

Pinterest is launching a new program designed to help brand partners present more relevant advertising messages to Pinners.   Through a partnership with Neustar, Pinterest’s marketing partners now have a solution that leverages the social media platform’s customer-specific information as well as Neustar’s proprietary audiences. The combination of data gives advertisers a standardized view of customer across every marketing channel, and an unprecedented reach among customers.   

eBay is the latest retailer to get into the holiday spirit with a campaign that transcends television, online and its mobile app.  

Value and promotions will take center stage in Target Corp.’s holiday plans, along with a televised “musical” starring a 10-time Grammy-winning recording artist.   In addition to new and exclusive merchandise in every product category, Target is offering an array of holiday deals, including the return — and extension by one week — of free shipping for all online orders from Oct. 25 through Jan. 1, 2017.    

Walmart is making a bold move in the competitive on-demand digital content marketplace.   Leveraging its free, premium video streaming service called Vudu, the retail behemoth now features “Vudu Movies on Us,” a program that offers customers the ability to watch “thousands of movie and TV titles for free, and on-demand, with limited commercials,” according to a company statement.