Media Advertising

Thanks for the memories
Target’s relationship with the Peterson Milla Hooks ad agency is ending soon but Ad Age reported on details of a final campaign set to air soon for the new Missoni line of apparel and accessories due to hit stores this month for a limited engagement. According to Ad Age, the new campaign includes a 30 second spot shot in Milan that features Margherita Missoni, granddaughter of Missoni’s founders.
Irene hits department stores in August; Macy’s still beats Street, Kohl’s and J.C. Penney fall short
New York City -- Macy’s reported that its same-store sales rose 5% in August, beating estimates. The retailer said sales would have been higher by 1.5% points without the impact of Hurricane Irene. Industry analysts had warned that the storm would impact department stores and specialty retailers the most as consumers focused on buying generators and other emergency and recovery items versus back-to-school and discretionary products.

Zale and Jessica Simpson team up for jewelry line

Dallas -- Zale Corp. is teaming up with celebrity Jessica Simpson on an exclusive collection of diamond fashion jewelry. Terms of the deal were not disclosed.

Jessica Simpson, known as a pop music artist, actress and reality TV personality, has become quite successful in the fashion world. Her Jessica Simpson Collection, which sells shoes, clothing, fragrances and other goods, is said to be worth about $1 billion.
Back-to-school ads didn’t make the grade

Target failed to crack a ranking of the top 10 most effective back-to-school ads compiled by Ace Metrix that was dominated by retail competitors and technology companies.
It seems like one of these shows just aired

Just in time for football season, Procter & Gamble and Walmart are out with yet another installment in their collaborative, family movie night entertainment initiative. The new movie, the eighth in the series, which first aired in April 2010, is titled, Game Time: Tackling the Past.

“This exciting sports drama showcases how a person’s true value is measured and is sure to get families revved up in time for the 2011 season opener,” according to promotional materials for the film set to air Saturday, Sept. 3 at 8 p.m. eastern time on NBC.
'Desperate Housewife' featured in TRU differently-abled toy guide

WAYNE, N.J. — Toys"R"Us announced that "Desperate Housewives" star Eva Longoria will be featured on the cover of its 2011 edition of the Toys"R"Us Toy Guide for Differently-Abled Kids. Longoria will be featured alongside Elijah De La Cerda, a 5-year-old boy with Down syndrome from Fresno, Calif., the company announced. Released annually, this complimentary resource is created with guidance from the National Lekotek Center, a nonprofit organization dedicated to making play accessible to children of all abilities.
Sears engages social media for charitable campaign

HOFFMAN ESTATES, Ill. — Sears announced that it is inviting Facebook users to support to America's military members by fan voting for the Sears Rebuilding Together affiliate program that they believe is the most deserving.

Voting will take place through Sept. 23, and based on total vote tallies, Sears and Rebuilding Together will award 25 overall grants totaling $250,000 to Rebuilding Together affiliates at platinum, gold, silver and bronze levels.
Multichannel Integrated Marketing Best Practices for Retailers

By Jeff Weidauer, [email protected]
Lowe's adds Spanish language Web option

Lowe’s launched Lowes.com en Español, a Spanish language option that enhances Lowe’s ability to meet the needs and expectations of Hispanic consumers.
TJX comps up in Q2

FRAMINGHAM, Mass. — TJX announced that net sales for the second quarter of fiscal 2012 increased 8% to $5.5 billion and consolidated comparable-store sales increased 4%. Net income for the second quarter was $348 million and diluted earnings per share were 90 cents, compared with 74 cents per share last year.

Thanks for the memories

Irene hits department stores in August; Macy’s still beats Street, Kohl’s and J.C. Penney fall short

Zale and Jessica Simpson team up for jewelry line

Back-to-school ads didn’t make the grade

It seems like one of these shows just aired

'Desperate Housewife' featured in TRU differently-abled toy guide

Sears engages social media for charitable campaign

Multichannel Integrated Marketing Best Practices for Retailers

Lowe's adds Spanish language Web option

TJX comps up in Q2